Google My Business Insights: Leveraging Analytics for Growth

Google My Business Insights provides data interaction with your GMB listing by customers. This data is categorized into several sections, offering a unique understanding of online performance in your business. The primary sections include:

  • Search Queries
  • Customer Actions
  • Photo Views
  • Direction Requests
  • Phone Calls
  • Review Analytics

Search Queries: Discover How Customers Find You

The Search Queries section reveals the keywords and phrases found in your business by customers. This data is of two main categories:

  • Direct Searches: Customers directly search for your business name or address.
  • Discovery Searches: Customers search for a product, service, or category, and your business appears in the results.

Utilizing Search Queries for Growth:

  • Optimize for Relevant Keywords: Identify the keywords that drive the most traffic and ensure them in your business description, posts, and website content.
  • Enhance Local SEO: Use location-based keywords to attract local customers. For example, if you run a bakery in Bengaluru, include terms like Bengaluru bakery or best bakery in Bengaluru.
  • Monitor Trends: Regularly check search queries to spot emerging trends and adjust the marketing strategy.

Customer Actions: Track User Engagement

The Customer Actions section shows their interaction with your GMB Service provider listing. It tracks three key actions:

  • Visit Website: The number of times customers clicked on your website link.
  • Request Directions: The number of requests for directions to the business.
  • Call You: The number of phone calls made from your GMB listing.

Customer Actions for Growth:

  • Optimize Your Website: Ensure your website is user-friendly, mobile-responsive, and provides all necessary information. A well-designed website encourages more visits and conversions.
  • Improve Accessibility: Secure your business address is accurate and easy to find. Use clear and brief directions to help customers reach you effortlessly.
  • Enhance Customer Service: Promptly respond to phone calls and provide excellent customer service. Positive phone interactions can lead to higher customer satisfaction and loyalty.

Photo Views: Visual Content Performance

Photos can attract customers to your business. The Photo Views section shows times your photos have been viewed compared to others in your category.

Leveraging Photo Views for Growth:

  • Upload High-Quality Photos: Ensure your photos are high-resolution and showcase your business, products, and services.
  • Update Regularly: Frequently update the images to keep your profile fresh and engaging. Add pictures of new products, events, or any changes to your business.
  • Use a Variety of Images: Include interior and exterior shots, team photos, and images of the products or services to provide a comprehensive view of your business.

Direction Requests: Understand Customer Location

The Direction Requests section provides a map showing where customers request directions to your business. This data can help you understand the geographical areas your customers are coming from.

Leveraging Direction Requests for Growth:

  • Target Local Advertising: Use the data to focus your advertising efforts on areas with high direction requests. Consider running local promotions or ads to attract more customers from these areas.
  • Expand Your Reach: If you notice significant direction requests from areas you don’t actively target, consider expanding your marketing efforts to those regions.
  • Optimize Location Information: Ensure your address, map pin, and other location details are accurate and up-to-date to avoid confusion and improve customer experience.

Phone Calls: Monitor Communication

The Phone Calls section tracks the number of calls made from your Google My Business services listing and provides insights into when customers are most likely to call.

Leveraging Phone Calls for Growth:

  • Adjust Business Hours: If you notice a high volume of calls during certain hours, ensure your business is open and staffed to handle customer inquiries.
  • Improve Call Handling: Train the staff to handle calls professionally and efficiently. A positive phone experience can lead to increased customer satisfaction and conversions.
  • Track Call Trends: Monitor call patterns to identify peak times and adjust the staffing and resources accordingly.

Review Analytics: Manage Customer Feedback

Customer reviews are for building trust and credibility. The Review Analytics section provides data on your overall rating, the number of reviews, and review trends over time.

Review Analytics for Growth:

  • Encourage Positive Reviews: Ask satisfied customers to leave positive reviews on your GMB profile. Provide excellent service to increase the likelihood of positive feedback.
  • Respond to Reviews: Show that you value customer feedback by responding to them. Thank customers for positive reviews and address any issues raised in negative reviews.
  • Analyze Feedback: Use the insights from reviews to identify improvement. Address common concerns and implement changes for customer satisfaction.


Google My Business Insights is a powerful tool to help you understand how customers interact with the business online. With these insights, you can optimize your Google My Business services provider profile, improve customer engagement, and drive business growth. Regularly monitor your GMB Insights, make data-driven decisions, and continuously refine your strategies to stay ahead and maximize your online presence. With a well-optimized GMB profile and a thorough understanding of your analytics, captivate more customers, enhance your reputation, and achieve long-term success.

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