Which Social Media Suits Your Business The Best And How To Manage It
How to choose and manage social media for your business
In the present time, almost every person and every company is using social media. The number of uses continues to grow every passing year. Social Media has become a very important component in every marketing strategy of any company. In this article, we will be providing you with some social media management tips that will help you to reach more customers and also communicate with your target audience.
TIP 1: Learn Various Functionalities of Social Media
Every social media has different functions and different types of users. For this reason, it is important to know how every social media works and which one will suit your business the best. As a startup, you will need to start social networking to build your community, connect to your customers, increase brand awareness which increases leads, and boost your sales. Before you make any decisions on choosing which social media app you should use for your business, you should know your target audience. You should know your customers and what social media they are using.
TIP 2: Choose your Social Media based on what your customers are using
The second social media management tip is to choose the social media platform that suits your business. You should take some time in inventing a customer profile that will help you understand your customer behavior. It will help you in choosing which social media platforms to use for your business. As a startup, it will be difficult for you to set up a customer profile. Because you might have no sales which will help you in gathering data. A basic customer profile includes age, gender identification, geo-location, income, education, interests, and lifestyle.
TIP 3: Analyze Your Competitors on Social Media
The things which you need to consider when analyzing your competitors on social media are:
- Review their social media accounts by examining the dialogue between your competitor and their customer
- Review your competitors’ reviews to assess who is purchasing their product and if they are satisfied
- Perform a Google search and utilize the information found to map their target audience profile
- Conduct an SEO analysis for your competitor to understand their targeting strategies
- Assess your competitors’ pricing strategy to know their target audiences’ income and education
TIP 4: Understand Which Social Media Platforms are Popular and Why
We have provided you with a list of social media platforms and why are they famous:
Twitter – Users post and interact with messages known as “tweets”.
Instagram – photo and video-sharing social networking service.
Facebook – most widely used social media platform globally, for photo/video sharing, messaging, and community building (i.e., pages/groups).
Youtube – Widely used social media platform; primarily for video-sharing.
Pinterest – Pinterest operates a software system designed to enable the saving and discovery of information using images, GIFs, and videos. Used regularly by bloggers and influencers. And also by normal people for inspirations related to work or personal life.
Snapchat – It offers instant connection via photo, video, and text messaging. Also has a story feature.
LinkedIn – LinkedIn is primarily used for professional networking.
TIP 5: Develop a Posting Schedule
How often or how many times a person should post on social media doesn’t have a simple answer. There are different strategies for different apps.
Here are a few social media apps and what is socially acceptable in terms of the number of times to post
Twitter – Minimum of 5 tweets per day. The more you tweet, the greater the benefits.
Linkedin – 3-4 times per week
Instagram – 2 times per day (i.e., 1 post and 1 story or 2 posts 2 stories).
Facebook – Once per day. Minimum 3 times per week.
Conclusion
To sum up, you are responsible for your business’s social reach and engagement. That’s why it is important for you to choose the right channel. If you need help professionally then WOWIT is always available to serve you, whenever you need their help. If you beginning to start your social media marketing then do checkout WOWIT.
