The arrival of digital transformation is majorly a result of the COVID-19 pandemic. It affects not only business processes and operations, but the way employees learn and expand their skills. Persisting professional development and education are essential for organizations to keep company culture, retain employees engaged, and hold a competitive edge in a new world of employment.
Digital technologies like AR & VR technology will become a critical part of workplace learning agendas as organizations consider advanced training tools, as well as new skills for employees.
Let’s dig deep into how augmented reality and virtual reality can improve workplace learning programs and check out five major benefits of immersive learning with AR and VR. Immersive learning is a unique approach to teaching that integrates technology with traditional methods of education, providing a more realistic and stimulating environment for growth.
What is Immersive Technology?
Immersive technology blurs the connection between the physical and digital worlds to construct a brand-new experience for the individual. You can now create fully immersive environments or integrate digital objects in the real world to form bespoke, outstanding experiences that feel natural.
These technologies are continuously evolving and are becoming increasingly prevalent across diverse industries. Now is a generous time to incorporate immersive technology into your business system and start appreciating the many benefits it can convey to your company.
So, without further ado, take a look at some of the innovative ways businesses are profiting from immersive AR and VR technology.
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Customer engagement & brand marketing
Many of today’s businesses are using immersive technology to completely transform the marketing experience for their clients. VR in marketing is helping brands to stand out from the crowd and truly catch the attention of the modern buyer.
Yes, traditional trade exhibitions, marketing videos, and creative campaigns are amazing. But how about comprehensively immersing your customer in a brand experience? That’s sure to offer a lasting impression. AR and VR are opening so many innovative opportunities for marketers and software developers that it’s difficult not to get enthusiastic about the future of advertisement.
Ikea is a great example of a brand that has implemented immersive tech into its brand marketing strategy. The IKEA Place app uses AR to let users virtually place 3D models of its products in their own houses. They make the best use of true-to-scale models, enabling possible customers to better visualize how an expected piece of furniture will look in their room.
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Enhanced employee training
Work-related apprenticeship is a fundamental area for businesses when glancing at the application of immersive technology. For example, VR training programs are delivering many palpable benefits to businesses, which are as follows:
- Augmented trainee engagement by supplying an interactive, fully-immersive experience as opposed to more traditional training techniques such as webinars, and workshops.
- The option to carry out practical training activities in a virtual yet realistic space. By recreating environments, workers can practice unique skills without the fear of risk.
- Enhancing knowledge retention and rushing up the learning approach by enabling employees to “learn by doing” corresponded to just taking in information about a topic.
- Businesses can preserve on training costs in the long run due to employees not having to tour off-site training sites.
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Accelerating product strategy and development
Global industries and businesses far and wide, teams are peeking for methods to design and develop products in a quicker and more cost-efficient manner. The excellent news is that immersive technologies are starting to really make waves in the world of design and development, permitting businesses to get outcomes to market in much less time, all while saving some pennies.
Innovative VR software and platforms offer research and development (R&D) teams a collaborative virtual area to test out concepts and produce designs in a risk-free environment without the demand to invest time and money in physical prototypes. Development teams can rather a much step inside their 3D designs and assess them from any angle they desire.
As well as the usefulness of faster product-to-market time and cost savings, R&D professionals are offered the freedom to think differently, with chances to fail speedily and learn fast. This eventually will lead to the development of more imaginative and innovative ideas and products.
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Boost efficiency
businesses also are using Immersive technology to assist improve productivity, and efficiency and make the workplace a secure place to be. Examples comprise:
- Operating with VR for remote work meetings and partnership
- To improve engagement in employee training and development
- Advancing skill sets and task precision through virtual practice
- To enhance decision-making via 3D visualization and permit real-time information.
The efficiency help of implementing immersive technology is further shown by research. In one study, businesses using AR/VR technology reported a 46 percent reduction in work completion time and average productivity increases of 32 percent. For companies that aim to provide safe and practical work environments for their employees, it’s effortless to see why immersive tech implementation is rising more prevalent.
E-commerce giant like Amazon is just one model of a business appreciating the improved productivity and efficiency advantages of harnessing immersive technology. Within its warehouse plants, AR and IoT are used to support employees with a scope of tasks including stock control management and warehouse direction.
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Accumulate a competitive edge
Last, but definitely not least, on our list of the business advantages of immersive tech is the possibility for businesses to distinguish themselves from today’s overloaded market.
With AR and VR being relatively new technologies in the alliance, only the most creative brands are already executing winning strategies. That means there’s a bright opportunity for businesses across industries to hop on board the immersive technology train earlier on to stand out from the competition. Submitting your customers and employees a cutting-edge experience via customized software will be sure to put any organization top of the list when it comes to shifting leads into customers, luring talent, and enriching employee retention.
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Alluring talent
Immersive technologies can also assist businesses to entice and retain the most brilliant and best talent. With multiple companies finding it difficult to recruit the right employees, global recruitment drives and remote team working are an increasingly acquainted business reality.
Geographical location is becoming less significant as assuring teams have the suitable people with the right skills becomes a critical driving force behind – wherever they might be established. Technology such as VR and AR can contribute practical help to encourage this shift towards remote working, by supplying team members with the tools and spaces to meet and work jointly effectively.
Can Immersive Technology Help Your Brand Win Market Competition?
Well, it is quite evident now that immersive tech has gained a major role in today’s business world. The way it helps your brand visualize business objectives through AR/VR solutions is simply exceptional.
Clearly, Immersive technology makes your brand stay ahead of the market competition. AR and VR executions capture the headlines in your brand’s favor.
However, it is crucial to find a trustworthy service provider company, and the market has a plethora of options. Regardless, your company should select a company like Veative to get market exposure and value.
The Future of Immersive Technologies in Business
Immersive AR and VR technology can no longer be thought of as a faraway dream for businesses. With the market anticipated to grow for AR alone, it’s transparent that immersive technology is set to be a critical focus for organizations across a complete range of industries, from manufacturing to e-commerce.
The foremost step to figuring out if your business can profit from immersive technology is to have an apparent vision of how it could work for you. Working with professional software developers can help fetch this vision to life and open a whole world of opportunities.
Here at Veativelabs, our talented and experienced team of developers and designers are at the forefront of VR and 3D visual design. With us, get the top-notch advantage of immersive technologies for your business.
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