QR code marketing campaigns are a powerful tool that allows marketers to more effectively achieve targeted goals while also lowering production costs, resulting in a greater MROI. By incorporating QR code marketing into your online campaign plan, you can convert leads to customers, share product information, communicate with consumers, obtain their comments, and act on the measurable outcomes through dashboard analytics. (marketing campaign)
According to Holtz.com, there is a measurable number of mobile followers prior to QR code uploads in industries ranging from food to TV shows. Businesses can easily analyse the performance of their digital marketing initiatives and alter methods to obtain better results by simply adding a customised QR code in seconds to encourage customers to follow a clear call-to-action. QR code campaigns are an excellent approach to inform, interact, and engage with clients in order to maintain a solid relationship and grow a loyal customer base.
Here are five marketing ideas for QR codes:
1. Make it easier to locate your business.(marketing campaign)
Customers can check up the store location nearest to their house or next destination by scanning a QR code on mailers and receipts to interact with them online. When customers know what to expect in the area they are in, location finding is also a terrific strategy to keep them coming back. For the modern customer, adding maps and distances is a really useful tool.
Simply enter a Google Map URL and clients will be able to discover your business by scanning a single code, eliminating the need to look for an address and then copy and paste it into the map. QR codes are the most cost-effective way to share directions to any location. Because the technology is rapid and provides precise coordinates, finding that particular spot is no longer a mystery.
Niesh, New Zealand’s most popular student discount app, organised a treasure hunt for university students in Auckland, with rewards ranging from free flights to Australia to a year of free Burger King. Burger King, The Coffee Club, and Lord of the Fries were among the businesses who engaged in this famous app. All of the locations were linked to major campus locations via a QR code, making them and their locations more well-known than previously.
2. Increase the number of app downloads(marketing campaign)
One of the most common uses of QR codes is to increase app downloads. Supercode customisable QR codes are a quick and easy way for clients to locate and follow your app without having to look for it.
McDonald’s was a forerunner than a decade ago, marketing QR codes to direct people to their app, which offered discounts, special promotions, and prizes. Their method worked, and they continue to provide exclusive specials on their app in various regions that customers can’t receive on the standard menu in order to boost the incentive after maintaining contact.
Another example is when L’Oréal and Glamour put their QR codes in New York City taxi cars. During the campaign, the QR code linked to their app, and they saw an 80% spike in downloads. Businesses and customers alike benefit from scanning QR codes for apps.
3. Use social media to connect.(marketing campaign)
On social networking networks, use QR codes to gain more followers and communicate with clients. By linking to your content, you may show the buyer who you are. There is always a dependable social media source to show who you are, whether your business is better sold on Facebook, Instagram, or Twitter. It’s a terrific method to improve consumer trust and strengthen your two-way interaction if a firm creates a new blog every now and then and publishes great material about the company, goods, and services.
According to an AdEspresso by Hootsuite article, over 130 million Instagram users participate in monthly shopping posts, with brand interaction 10 times that of Facebook and 79 percent of Instagram users looking up things there before buying. As a result, it’s critical that your customers have access to your social media accounts. A nicely designed Supercode social media QR code with your logo and colours may be linked to any social media platform you have.
Increase your Instagram, Twitter, and Facebook followers by using a nicely created Supercode QR code.
4. Boost your sales
Create QR codes to share product information and increase traffic to your online store. Make it simple for customers to become repeat customers. Many businesses are now placing QR codes on products or packaging, such as bags, receipts, and tags, to make it easier to share one-click buying with customers and improve sales. Sharing any product information, such as 360 views of products like the Lancome ad below, as well as where the product came from and projected delivery timeframes, are all vital components of the online transaction.
Lancome has released a QR code that leads to a promotion for their new Idole scent. Following the short video, visitors are directed to an eCommerce store where they may make a purchase. It’s an impressive method of storing information on the phone so that the customer never loses contact and wants to complete the transaction.
