If you UX Design Trends observe the digital world around you, notice that there is a recurring pattern. The design keeps evolving after every significant update. If we look at Android – the OS started off with a very basic interface but during the past decade – we have seen tremendous change throughout the journey. Funky to minimalistic design is how it evolved.
The case for web development companies in Washington DC is very much the same. To reach a wider audience and make the consumer experience more impactful and immersive, it is important for designers to keep a track of UX design trends and see what is out there.
Brands are embracing new styles and are becoming more creative with the way they deliver messages. Be clever and ahead. Learn what is going on.
In this article, we will go through a detailed walkthrough of the most significant UX design trends – that you should know about. Let’s get started with the importance foremost.
Why UX Design is Important
Design is very subjective and the messaging varies a lot, depending on the way people perceive it. And in the case of user experience (UX) – it gets even more complicated. You have to see how the user reacts to a certain button on an app.
Why did they choose to swipe right? Why was the app closed? Why didn’t they go through the dashboard? Once you think about all these questions, the realization will soon hit that prior user experience design matters here.
The perfect UX design has the ability to help the consumer navigate through the app and complete the exact intended action as desired by the business. Mobile app development in Dallas companies thrive off of this concept.
Figures show that consumers are very clear with how they behave with the app and the type of interface they’d like to see. Over 75% of people judge a business based on the design they incorporate.
The UX design will reflect your brand image and the message you are trying to deliver. Remember design is always connected with the communication part. They both go together.
Top 7 UX Design Trends
Now, we will look at design trends that are leading the charts right now. We hope you incorporate these elements in your design strategy.
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VR and AR
We have seen how the Metaverse is taking shape by fully utilizing the potential of virtual reality (VR) and augmented reality (AR).
Similar is the case with everything else. Even brands like IKEA embraced VR/AR and launched an exclusive IKEA Place app that revolves completely around the concept of augmented reality.
Google Maps created a user experience where travelers could open the app and see live 3D-objects nearby through the camera. Snapchat has always been at the forefront for AR/VR experiences. The filters and the affects you see are a result of an inclusive UX design.
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Scrollytelling
The name pretty much gives it away. Story telling but, in an app, -like setting. When a user scrolls through a page, it should have a narrative. A story underway. Scrollytelling creates an experience where the consumer would get the most information without feeling like they are being bombarded with spam content all around.
Scrollytelling enables users to create an engaging experience where the user would get all the essential details about a business as they scroll down. This kind of UX design creates a subtle marketing technique – to say less and do more.
Designers can include animations and copywriting elements here to spread the message quickly in the 5-second span that the user decides to scroll down.
Data is all about visual representation now. A survey showed that 64% participants in a setting preferred presentations with visuals over plain ones.
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Borderless Screens
The UX design adapts to the way smartphones are designed. And phones are getting more concise with their design and are transitioning towards a borderless display. The app design needs to work accordingly.
We are talking about the notch display on the iPhone and the hold punch design on other phones. The aspect ratio and the resolution you adopt with the design matters here.
Also, you can further fuel your creativity and see what works. Run animations around the camera or the edge display. Lead consumers to a certain direction.
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Accessibility
Corporations are moving towards inclusivity and being sure of making the consumer experience better for everyone. Disabled people often face a lot of hurdles while using different apps.
Design the experience keeping their needs in mind and going forward with an inclusive approach. Also, take appropriate measures with regard to the text and the background.
The contrast and the gap between the text and the background will define the experience for long-sighted or disabled people. Give users the option to customize their screen. Learn more about typography and how it appeals to different audiences.
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Easy Authentication
It is the digital era. Everyone pays online and no one goes for cash anymore. In this cashless economy, optimize your apps accordingly. Apple Pay and Google Pay are everywhere – people prefer to just swipe their phone and be done with the payment without any recurring processes.
Be at the forefront and design apps such that the payment authentication panel automatically detects a consumer’s go-to payment cards and syncs them instantly. Research has shown that people don’t want to input their credit card data all over again on an eCommerce website.
Your app could provide the perfect alternative – once a user navigates to the checkout area – their credit card would automatically show up. Mobile app development in Dallas picked up pace recently by offering these UX services to clients.
Final Words
See and observe how web development companies in DC are dealing with the latest trends in every field. Before any sort of new technology is implemented onto an app – the user experience (UX) comes first and foremost. r
The UX is the foundation for any app and sets the down for how the user will act in the app. Upscale your business and grow further right now.
