Unbeatable Instagram Marketing Strategies
We don’t need to remind you how many million users click here are on Instagram (there are 1.074 billion active users around the world).
The fact is that achieving a breakthrough in Instagram is about identifying your ideal audience and working out the best way to convince that audience to become paying customers.
Are you trying to figure out how to build the perfect Instagram marketing strategy? You’re in the right spot.
Let’s give you 30 amazing Instagram marketing strategies that you can use today to build your following, attract new leads and generate meaningful engagement from your followers.
Ready? Let’s get started.
Incorporate your business’s metrics into your Instagram marketing plan
You’re not wasting time creating captions, making graphics, and Posting Content on Instagram. However, if you don’t establish precise benchmarks and targets to work towards, it isn’t easy to monitor your ROI on Instagram.
In developing the Instagram strategy, think about the most important goals or business KPIs you will be pursuing in the next 3 to six or 12 months. Then, believe in using Instagram strategically to move your company closer to your goals.
Let’s say you have a goal in your business of increasing your revenue by 25% in the next twelve months.
- Every month, test one of these Instagram methods of growth to achieve this KPI:
- Offer exclusive discount coupons to your followers
- Include shoppable icons in your Instagram posts Instagram
- Promotion of your latest product or service before the launch to create anticipation
The trick is to break these business goals over the long term into monthly objectives for Content that you be aware of when creating material for Instagram. This way, you will be able to ensure that your Content is accountable and track the impact your Instagram content is starting on your bottom line.
Analyze your competition to pinpoint your opportunities
The art of creating an unparalleled Instagram strategy is all about finding the weaknesses in your industry. The best starting point is analyzing competitors to discover your competition’s plan and the best way to beat your opposition.
Reduce your focus to the top five most important competitors. Find their account on Instagram and read the following:
- the size of their following/community?
- level of activity on their Facebook profile? What number of posts are they sharing every week?
- type of content they are publishing?
- kind of engagement are they getting from their fans?
- Instagram functions (IG Stories, IGTV, Reels etc.) do they use and in what way?
Find out what your competitors are doing well. What type of content resonates with their target audience? What are they doing to leverage Instagram’s formats for Content to generate an effective engagement?
Check out what your competitors aren’t doing well. What kind of isn’t working with their target audience? What aspects of their Instagram strategy aren’t working?
Define your areas of opportunity. What are your strategies to outdo your competition? What do you have to offer that’s distinct and different from the competition?
Establish guidelines on the tone of voice, which are tailored to Instagram
What you tell your audience has only an impact of 7 per cent. It’s important to let that sink into.
Based on the research of Prof. Albert Mihranian (the guy who came up with the “7%-38%-55 percent” rule), the way we deliver the message is responsible for about 38% of the impression you create on your audience.
The tone of voice is important, particularly when it comes to Instagram. How we interact with our audience and the phrases we select can drastically alter how our message gets perceived.
If you have existing guidelines on the tone of voice or you’re developing them from scratch, these are the essential factors to think about:
Define your brand’s core values. What are you standing for?
Create a mission statement that explains What impact do wish to make on the entire world? Industry or your clients?
Find out your voice’s dimensions. Are you informal or casual, hilarious or serious? Are you respectful or humorous, enthusiastic or sarcastic?
Set up content pillars to provide a purpose for every Instagram post
Although Instagram could be available at all times, it’s crucial to think ahead when using Instagram to conduct business. This is where content pillars are useful.
There are numerous broad areas or topics you can utilize to support your Content. Furthermore, by linking your Content’s pillars to your business or marketing goals, it is possible to ensure that your Content has a tangible return on investment.
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In general terms, you can categorize your Content into various elements like:
Engage Content created to create relationships and trust with your target market.
Create Content to help your viewers learn something different.
Engage Content used to motivate your viewers.
From this point, you can take it a step further and customize the content pillars you choose to fit your business’s main products and services. This will help you ensure consistency across your content and ensure that every blog post is of value to your customers (and, ultimately, your business profit margins).
Be consistent by making your own Instagram content calendar
Similar to this, it’s vital to have a central spot to plan and organize your Instagram posts. Content calendars are an excellent tool to help you manage your Instagram content ahead of time and ensure you are accountable for consistently posting on Instagram.
Utilizing a calendar that will display your entire month’s Content in one glance, it is possible to produce an exciting and interactive feed of Content that is valuable. Furthermore, it can help you organize your content production to have the entire month’s worth of Content managed at once for maximum effectiveness.
Create a basic spreadsheet using Excel and Google Sheets that covers the following aspects:
- What times of the week are you posting on Instagram?
- times of the day do you post on Instagram? (more on that later).)
- is the content pillar that your article connects to?
- resource do you share with your paper (e.g. an image with a high-res resolution, a custom graphic, etc. )?
- caption should you use with your writing?
- How can you create meaningful engagement through an appeal to action?
- Create a brand-new visual identity
- 500+ million. This is how many people utilize Instagram Stories daily. This is a hell of an amount of Content.
Having a distinct visual identity is essential to making your mark on Instagram. This means using your brand’s guidelines to make sure that every post on your feed and IG Story, Reel and IG TV has a branded design that your users will be able to remember.
The best place to begin is to look at these aspects:
colors: design your palette of up to five custom colors that you can apply throughout your web-based Content.
fonts: You’re using at least two fonts for all your custom graphics.
logo: Make sure that it is frequently used in your Content to establish your brand’s reputation.
Graphic elements for your graphics: create an exclusive set of visual elements and icons that you can use again and again in your customized graphic elements and IG Stories.
Examples: Take a look at how they have crafted the show. Lady Brains have leveraged its branding colours and fonts to create an aesthetically cohesive Instagram style.
Lady Brains feed featuring soft tones and four-post templates.
Create custom graphic templates
Based on our previous tip, one of the best ways to ensure consistency of visuals is to design and use customized graphic templates. They can be designed using the ideal design platform you like (whether it’s Canva, InDesign or Photoshop) and help simplify your workflow for creating Content.
With your brand’s colours and fonts, graphic elements, and other colours, create a range of templates that align with your content foundations. For instance, if, for example, you often post testimonials or quotes from your clients, then why not create an image template that you can reuse time and time again to show this Content on Instagram.
When you create your next posts for Instagram, you will not be pondering what layouts you should choose to show your posts.
Learn your company’s optimal timings for posting.
There’s a lot of conflicting information regarding the best times to post on Instagram. While some might recommend certain dates or times of the week based on your field of work, you have the most pertinent information within your own Instagram account.
This is right. Your Instagram analytics provide the most precise data on the time when your audience is the most engaged on Instagram. These data are specifically targeted at those who are following your account. This means that they’re more likely to convert from followers to customers.
- To find the best posting times:
- Insights on your Instagram bio
- Select ‘Your Audience’
- Modify the range of dates from the “Last 30 Days.”
- Scroll down to the bottom and look up the busiest times based on the days and hours of the week.
When planning your Instagram posts, it’s important to think about what actions you’d like your viewers to take away from your post.
For instance, if you’re sharing a blog post, it’s important to consider the times that your readers can read this lengthy information (such as on their way home or while scrolling before going to bed).
If you’re a café promoting an exciting brunch menu, It’s best to stream the live stream first thing in the morning to get the maximum amount of attention.
Example: Log into Your Instagram Insights to see when your followers are most active.
Instagram audience insights reveal gender differences and engaged times
Create a hashtag strategy to increase your reach and visibility
Hashtags are among the most effective methods to market on Instagram to put your Content seen by new viewers and increase the number of people who engage with your Content. But, you should have an action plan to be in place before adding hashtags to the posts’ captions.
In broad terms, an average Instagram post contains 10.7 hashtags. It’s all about quality and not quantity. If you’re looking to grow your following and increase your followers, this strategy is among the top Instagram ways to grow your following.
Like search engine optimization keywords, it is important to want your hashtags to be unique, relevant, tailored, and suited to the Content you’re posting. Hashtags like #beach or #love have millions of posts, so it’s unlikely you’ll get your message to your intended audience using broad terms.
When designing your Instagram hashtag strategy, you should consider these aspects:
Branded hashtags: Consider making at least one hashtag specific to your brand’s name that you can use to collect your Content.
Moreover, The more specific your content is to the most intent-driven audiences, the more relevant your content will be more likely to yield meaningful results.
Locations: Adding hashtags specific to your site can assist you in reaching out to valuable users in your area.
However, Seasons or special events When your article is tied to a particular season or even, take note of the popular hashtags you can incorporate into your plan.
Give your followers an incentive to click on the Instagram bio link
Firstly, Your Instagram bio URL is the only one you can click for your entire Instagram account. This is prime real estate to get your followers on your website (an important action that could aid in driving sales and converts).
Secondly, One of the best ways to increase your chances of driving traffic to Instagram is to provide incentives to your followers in the Instagram bio. Think about what calls-to-actions will resonate with your audience, and then tailor your Content above your bio link to encourage this decision.
For instance, if you’re looking to increase emails, why not provide the free eBook within the bio of your Instagram bio? If you’re trying to increase sales, why don’t you send a discount coupon or offer exclusive to the biography of your Instagram bio?
Example: Take a look at how entrepreneur included a clearly-defined CTA at the bottom of her IG Bio to encourage her followers to buy her new book .A spoonful of Sarah’s bio outlines her background and the things she does
