Top 10 Features Every E-Commerce Website Should Have for Maximum Conversions

Make your e-commerce website stand out. How? By integrating unique features of an e-commerce website. Leveraging the services of a professional ecommerce web development company will make this easy. They will understand your business requirements, research competitor websites, and seek insights into your target audience’s needs to ensure that your ecommerce website:

• Loads fast
• Looks aesthetically brilliant
• Offers opportunities to enhance conversions
• Delivers good sales revenue
• Enhances the check-out experiences for users and customers

But executing an ecommerce project that offers so many benefits can also be very challenging. Strategic planning and robust development to include the top 10 features of ecommerce can help overcome them. Hence, an ecommerce development company must integrate these features to guarantee the above results.

Features of an e-commerce website Top ecommerce web developers must integrate

You must have a robust online presence to survive a bustling e-commerce landscape. Building an engaging website is integral to attracting your target audience and enhancing conversions. Let us look at the features that ensure your ecommerce business growth by building a strong online presence.

Responsive Design

Today, most consumers access e-commerce websites using smartphones. Hence, you must adapt your e-commerce website design so it offers an excellent UX consistently across devices. But responsiveness includes more than just making your website compatible across platforms, devices, and operating systems. Consult with an ecommerce web development company to enhance your knowledge about the other parameters that significantly impact a website’s responsiveness. These include:

• Ensure data consistency across devices so your ecommerce web page gets displayed across search engines in the way you intend
• Use high-quality, optimized videos and images
• Place your images and videos strategically for easy accessibility
• Ensure identical alt text is assigned to images across the different devices
•  Include a search function and place it prominently within your website

By integrating the above factors, you can stand apart from your competitors. Further, by ensuring the seamlessness of your website across devices, you can gain strong SEO rankings. This will boost your conversion by increasing your website visibility.

Website speed and performance

Customize your website development based on your specific needs by availing of professional ecommerce web development services. Users prefer fast-loading pages. Slow-loading pages lead to higher bounce rates. Users wait for a maximum of 7 seconds before switching to another ecommerce website or platform. Hence, your selected ecommerce web development company must adopt the following strategies to optimize web performance and enhance your online presence continuously.

• Decrease page size, minimize HTTP requests, and optimize your CSS and JavaScript files
• Stabilize your website during peak traffic times with a content delivery network or CDN
• Enable browser caching
• Regularly monitor your website speed and address any issue that causes your website to take more than 3 seconds to load

An ecommerce website developer will take advantage of the latest technologies available to ensure website speed. Leverage their services to ensure optimal website speed. This will further attract web traffic and enhance your chances of obtaining conversions.

Well-organized navigation

An efficient navigation system is mandatory for an e-commerce website. It will directly impact customer experience by enabling easy website navigability. Simply their overall interaction with your e-commerce website with a straightforward and understandable menu. Position it prominently across all pages to ease user navigation. Some other ways by which your ecommerce web development company can ensure well-organized navigation include:

• Making relevant web pages like the Home Page, the About Us page, the product page, and the Contact Information page prominently visible and accessible
• Enhancing the user-friendliness of your e-commerce website by using features like dropdown menus, clear menu labels, advanced search bar
• Opting for minimalistic website designs to ensure user focus on relevant and important matters

These features will significantly improve user experience and help you increase your sales revenue through improved chances for conversions.

Effective CTAs

The best e-commerce website development company will prioritize the CTA or the Call-To-action. They leverage the text, design, and placement of the CTA and use it as a means for promoting your website, products, and services. The ultimate aim is to guide users towards the desired actions. The CTA plays a critical role here. Increase its effectiveness by:

• Incorporating action-oriented phrases and language
• Employing contrasting colors to make the CTA stand out
• Placing the CTA strategically to enhance its prominence and accessibility

The CTA is a powerful tool if used correctly. It can help maximize conversions by guiding your consumers and defining the outcome of their visit.

Leverage trust indicators

Use your website to develop user trust. Use professional-calibre content and stunning graphics to enhance your ecommerce website reputation over time. Showcase the safety and security features you have integrated. Other ways by which you can build user trust include:

• Obtain an SSL certificate for a secure browsing experience
• Prominently display your trust shields like payment gateway logos, trust badges, security seals, privacy policies, etc.
• Implement firewall protection mechanisms and frequent data backups
• Incorporate trustworthy, reliable, and reputed payment gateways
• Encrypt and secure all data exchanges

Never underestimate cybersecurity when developing an e-commerce website. Your users will input confidential and sensitive information when they visit your website. In a hyper-connected digital world, virtual threats affect this data and your workflows. Be extra cautious when handling sensitive data. Ensure your ecommerce development company keeps updating your cyber security and proactively plugs loopholes, if any.

Customer reviews and other social testimonials

Enhance the value of your website by showcasing customer reviews. By intrinsically capturing consumer sentiment, it will establish the trustworthiness of your website. Sharing this sentiment over social media through reviews and testimonials will help you generate higher product engagement levels. As a result, you can facilitate more organic reviews and expand your website reach within your user circle. Ultimately, you will improve your website success ratio by building brand loyalty beyond your known circles. However, to maximize the impact of this factor, you must ask your ecommerce web development company to display the reviews and testimonials prominently. Additionally, you must also resolve negative reviews within the shortest possible time.

High-quality images and videos of the displayed products

An e-commerce website must showcase the products in the best possible way so they can influence consumer buying decisions. Shoppers respond well to clean visuals that show product details minutely. Buying decisions become easy when consumers know the product features, dimensions, and other FAQs. Top companies providing ecommerce development services must create quality pictures and videos using the following techniques.

• Include clear close-ups from different but attractive angles
• Allow users to zoom in to check out the products
• Create polished aesthetics using the expert services of professionals specializing in the same

Grasp your consumer’s attention with captivating visuals and creative videos. Keep your consumers fascinated enough to influence their buying decisions, enhancing conversions.

Inclusivity and accessibility

Your target audience might also comprise differently abled consumers. If your e-commerce website is not inclusive, you will lose out on this section of your target audience. Hence, you must make sure that all individuals, irrespective of whether they are differently abled, can access your website easily. By attaining this objective, you will automatically meet the required accessibility standards. Some tips that ecommerce web developers leverage for enhancing the inclusivity and accessibility of your website include:

• Ensuring keyboard navigation for all your website elements
• Providing subtitles for all visual elements present, like videos, audio, and transcripts
• Using high-contrast colors to improve the legibility of your website content

Improve the reach of your website using the above techniques and see a tangible improvement in your conversions.

Communication and support

Visitors must have an optimal user experience when navigating through your website. They must also gain immediate and efficient resolution to queries, issues, and challenges. Include features like real-time chatbots, 24/7 customer care services, dedicated contact pages, etc., which can help achieve this. You must establish communication with your users to offer personalized services. Hence, ensure your ecommerce web development company prioritizes this.

Activity tracker and high-quality content

Leverage insights gained from analytics tools to track visitor activity and understand user demographics easily. Optimize your website content based on these insights and make it resonate with your target audience niches. Personalize your website content based on the tracked user activities to steer them toward making a buying decision. This will reduce bounce rates and decrease instances of cart abandonment.

Conclusion

A formidable footprint is mandatory to survive and thrive in a competitive ecommerce landscape. Integrate the above features within your e-commerce website design. Avail the services of a professional ecommerce web development company to create a smooth and seamless user experience.