The Ultimate Guide To Amazon Deals, Promotions & Coupons

Shoppers are always looking in search of “best deals” and discounts. They’ll wait months to add a product to their shopping carts at a discounted price.

This is why deals, discounts, and coupon codes are so important for sellers who want to increase the number of Prime Day sales. Discounts can be the deciding factor in getting shoppers to purchase your product.

In advance of the upcoming Prime Day, learn how to utilize Amazon’s coupons, deals, and offers to attract customers’ curiosity and convince them to buy the sale-a-thon that runs for two days.

This blog post provides a summary of fundamentals to be considered when organizing and running promotions, deals, and coupon codes on Amazon.

1: Coupons

What exactly is it?

Amazon Coupons operate similarly to coupons from newspapers. Customers will receive either a dollar or percentage discount when they use the coupon and redeem it. Coupons are among the most visible types of advertising, which makes them one of the most effective in getting customers to sign up.

Sellers can also choose to launch a Sponsored Products campaign to promote coupon ASINs that could boost search rankings and increase visibility.

Benefits

• According to Amazon Coupons can boost product sales by 12 percent.
• They appear on SERPs, and they positively impact CTR.
• They also appear in a variety of locations on the detail page, which makes them very prominent.
• It could be as cheap as 5 percent off your current cost.
• Coupons let you estimate the amount you’ll pay before the time when the promotion begins.

Criteria for eligibility

• You must be a professional seller and have at the very least a 3.5 seller feedback score. Sellers who do not have scores from feedback are qualified for coupons.
• Reviews of products with no reviews are qualified. If, however, the product you are selling has positive reviews, it must meet the criteria for eligibility.
• Reviews with 1-4 reviews have to be able to boast the average to be at minimum a 2.5-star review on Amazon. Reviews with more than 5 reviews should be able to boast an average of three stars on Amazon.
• Products can be Seller-Fulfilled, Fulfilled by Amazon, or Seller-Fulfilled Prime.
• Products must be of a new design.

Coupons cannot be used for sexual wellness products including hunting and fishing equipment as well as guns and accessories.

Where will it be on display?

The coupon tag appears on the Amazon Deals page, coupons homepage Search results pages, and on the product’s detail page as an attractive green banner that displays an amount of discount or the amount of coupon. 

Coupon tags can also be prominently displayed when you view Sponsored Brand Video ads, therefore we suggest making coupons for the item that you promote through videos.

Does it matter?

Coupons are inexpensive and are one of the most effective marketing tools that are available. New and established sellers can benefit from coupons to boost the conversion rate and sales overall.

2: Lightning Deals

What exactly is it?

Amazon Lightning Deals are sales that flash where your products are featured for some time on Amazon’s Prime Day page and Amazon’s Deal page (also called gold boxes) which are among the most frequently visited websites on Amazon.

Pro tip

High-quality products that have a huge number of favorable reviews and a high conversion rate and a high ranking are ideal for Lightning Deals.

Benefits

• The visibility boost of Lightning deals is promoted across Amazon’s website, with a dedicated page. the dedicated page, and sent to bargain hunters.
• Greater reach: You will be able to connect with new customers who might not have come across you through the organic or paid search.
• Stock clearance Through Lightning Deals, you can eliminate surplus stock and make space for new products to be added to FBA’s warehouse.
• Organic ranking: More visibility can lead to more clicks, and more clicks can lead to more sales and, ultimately, higher ranking.

The eligibility criteria for Lightning Deals

• It is necessary to be a professional Seller who has an Amazon sales history, at least five Feedback Ratings per month, and an average rating of at the minimum of 3.5 stars.
• Your products should have a track record of sales within Amazon stores and have at least a rating of 3 stars.
• Your products must be Prime-eligible for all areas.
• Your products should be able to include as many variations as possible.
• Your products cannot be restricted products or indecent, embarrassing, or offensive products.

Does it matter?

Lightning Deals work best for established brands. Sellers who are just starting should consider discounts or coupon codes.

3: 7-Day Deal

What exactly is it?

The 7-Day Deal (for sellers) is like Lightning Deals but lasts longer. The time-bound offers are available for a set amount of days and are listed on Amazon Deals. The products that have a seven-day deal will be branded with a “Limited time deal” badge on the Amazon SERPs.

Benefits

• Instead of the traditional Lightning Deal that goes live at any time (even at 2 am on an evening on a weekday), the 7-day deal provides your product with exposure for up to seven days.
• They appear on Amazon’s most visited pages.
• “Limited time deal” badge increases CTR “Limited time deal” badge boosts CTR
• This increases traffic to the page with details

Criteria for eligibility

• It is necessary to be a professional Seller who has an Amazon sales history, at least five Feedback Ratings per month, and an average rating of a minimum of 3.5 stars.
• Your products should have a track record of sales on Amazon stores and have at least a rating of 3 stars.
• Your products must meet Prime-eligibility requirements in every region.
• Your products should be able to be as diverse as possible.
• Your products should not be restricted products or indecent, embarrassing, or offensive products.

Does it matter?

7-Day Deals offer a better alternative to Lightning Deals as they run for a longer period which means that your products will be more prominently advertised. We suggest you consider 7-Day Deals with your top-selling products.

4: Promotions

What exactly is it?

Amazon promotions can be directly applied to the page or converted into gifts through the “Select Payment” page. There are three primary kinds of promotions:

1) Percentage Off:

A popular and widely popular promo code is a percentage off. They let vendors and sellers offer a % discount of 1% to 99 percent for all items in their catalog. These codes can also be utilized to increase the total purchase value. 

For example, purchase two items and receive 20 percent off. This kind of tiered structure is especially beneficial for products that are bought frequently such as food items and diapers, as well as supplements and more.

2) Buy One/Get One

A customer can purchase one item and receive an additional one at no cost. The Buy One Get One code is a great way to

• Make yourself stand out from your competitors If you’re selling bags for totes and you want to give an additional wallet to give away as a gift. If you are selling glasses that block blue light You can give the glasses cleaner spray for free. The present, however small, can attract customers and encourages buyers to buy.
• Eliminate slow-moving inventory: You could group low-selling products with your top sellers and get rid of stock.

3) Social media promo code

The codes are designed to be shared via social media platforms, such as Facebook or Instagram. Social media codes can be shared with “Amazon-approved influencers” who can advertise your product to their followers, and also increase traffic to your website from other sources.

One of the primary benefits of promo codes for social media is that all visitors will be directed to a landing page, which could contain the same product or a variety of products. The conversion rate won’t be affected as shoppers will be directed to a landing site and not to your specific page.

In contrast to percentage-off codes, you can choose to restrict the number of items that a customer can purchase.

Benefits

Promotions and promotions are a fantastic way to draw off-Amazon customers to your page

• Increases total order quantities
• Aids in improving Search rankings
• A cost-effective way to advertise your product Prime Day

Eligibility requirements

Amazon prohibits the following categories of certain types of promotional deals:

• Books Music, Videos, as well as DVD (BMVD) Products are not eligible for promotional offers.
• Wine is Excluded from all promotions.

Does it matter?

Promotions are great for sellers at any stage of their selling process. They’re a great option if need to get rid of surplus inventory within a short period.

5: Prime Exclusive Discounts

The name suggests, Prime Exclusive Discounts allow your products to be discounted for Prime Members only. They can be configured as percentage-off or quantity-off.

Benefits:

• Because Prime Exclusive Discounts are displayed in the search results pages, they can help improve CTR
• Only advertised only on Prime Day.
• A cost-effective way to advertise products during Prime Day.

Eligibility requirements

• Its condition item must be in good condition.
• None of the ratings are 3 stars or more.
• Discounts must match the cheapest price within the last 30 days.

Does it matter?

It can be used during the days leading up to and after Prime Day and expect a significant increase in conversion or sales.

Recommended Guide: Amazon PPC 7: Ways to Increase Your Profits.