The digital marketing landscape is rapidly changing. The number of digital marketing companies and service providers in the United States has doubled since 2012, according to AdAge. (digital marketing course Malaysia)
Our industry is growing, and the competition is only getting tighter. From college dropout entrepreneurs running web development services out of their mom’s basement to boutique growth marketing agencies and marketing firms with 100+ employees, our industry is expanding and the competition is only getting tighter.
Then came marketing automation platforms, inbound approaches, and advanced techniques inspired by new technological capabilities, which experienced marketers began stitching together to deliver growth-driven marketing stacks that outshined most vanilla service offers.
The truly dangerous marketing operations are those offering revolutionary growth marketing stacks that burry standard SEO/PPC operations in the blink of an eye, from the greatest growth marketing companies like Webitmd in Los Angeles to top organisations in New York City.
Here are some of the reasons why growth marketing stacks are putting traditional digital firms’ security at risk, and why organisations should look into how they fit into a well-planned set of goal-aligned tools and strategies.
Stacks of growth marketing forces goal focus (digital marketing course Malaysia)
For years, SEO has been the most popular digital marketing approach among companies. For most agencies and service providers, it is also their bread and butter.
Because most SEO service providers drop the mike once content ranks well, conversion optimization is rarely looped into the work of growing organic traffic, SEO is also the service most likely to become sidetracked when it comes to goal alignment.
When businesses invest in growth stacks, SEO is combined with other traffic generation methods in a goal-oriented manner with measurable analytics that shows where conversions and revenue are generated.
This provides a lot of value because organisations can justify their investment while also leveraging data to improve the plan in an agile manner.
It’s hard to lose focus when several technology pieces and tactics are working together to attain the same goal.
Technology Platforms for Growth Marketing are Extremely Beneficial
If clients learn about growth-driven digital agencies and their technology capabilities, traditional marketing agencies have every right to be concerned about client retention.
Marketing automation is crucial when it comes to meeting high revenue targets. It not only allows marketers to target specific audiences with customised messaging at the correct time, but it also saves time and money by providing high-level data for campaign improvement.
Let’s talk about data: the type of data provided by CRMs like HubSpot provides accurate, personal information to marketers in a completely transparent manner.
While typical SEO services can only acquire a partial portrait of a lead from Google Analytics, growth marketing organisations have instant access to the lead’s name, company, email address, and job title.
Marketing teams can observe the lead’s source of traffic as well as every stage of their journey, including touch points and re-entry points into the conversion funnel.
Not only does this assist marketers in fine-tuning campaigns, from audience targeting strategies to email marketing cadence, but it also demonstrates additional value to clients, giving them confidence that their money is well spent.
Measurable Growth Stack Reporting
One of the most common concerns businesses have with digital marketing is the difficulty of justifying its numerous components.
Brands invest tens of thousands of dollars on organic initiatives and blogging, with no means of knowing how effective they are beyond page views, bounce rates, and rankings. However, these measures don’t reveal if they had a direct impact on conversions. This is what growth stack marketing reports are for.
All top-of-funnel methods, including as SEO, paid marketing, and social media, are equipped with technology tools that enable reporting on where converted leads came from and their activity patterns after they entered the funnel.
When marketers and clients can see which blogs helped generate revenue, which landing pages convert better, and which off-site content helped firms meet their sales targets, there is a lot of value.
We Found Best Talent in Growth Marketing Agencies.
The word is getting out that when companies switch from traditional marketing service providers to growth marketing agency, the difference in service and execution is immediately visible.
Unless they hire the best in the field, growth marketing agencies will fail.
In reality, poaching employees from other companies is a typical occurrence. Growth marketers must grasp how all traffic generation, lead generation, and tactics operate together within the framework of technical logic in order to execute strategies and perform their jobs to a superb level.
They must also have a thorough awareness of marketing methodologies, as well as an understanding of how numerous tools interact and what constraints may exist for strategic implementation.
It’s a tall task to find people capable of filling these shoes, but these are the teams that wise firms want to partner with. More than 85% of our clients who left their previous marketing service provider did so because they believed the team lacked capabilities and never communicated between departments.
Growth marketing agencies are impossible to compete with directly for these suppliers. With high-level initiatives comes a special and unique calibre of talent for our industry.
