The 7 Essential Steps for Creating a Successful Webinar

Steps For The Creation Of Effective  Webinar

Selection Of The Conferencing Tool

When selecting a live webinar tool, there are several important factors to consider, including the method for streaming audio (e.g. through the web or via phone), the ability to record the webinar, and the availability of registration tools. Blue Jeans is a user-friendly and cost-effective option that allows the host to stream live video during the webinars. 

Go to Webinar is a well-regarded platform that can accommodate businesses of any size, while WebEx from Cisco is a top choice for larger companies with ample budgets. Join.me is an emerging player in the field that has been dubbed a “Market Disruptor” and the fastest growing web conferencing product by industry analyst Frost & Sullivan.

Webinar Timeline

It’s important to determine the objective of the webinars, whether it be for lead generation, product demonstrations, or education and training. Planning a webinars involves coordinating various tasks, from putting together the presentation to promoting it effectively. To ensure that everything runs smoothly, it’s advisable to create a timeline that outlines dates and assigns responsibilities to each team member.

This may include tasks such as setting a target for the number of registrants, designing a landing page for people to sign up and provide their email addresses, sending out promotional emails, and promoting the webinar through various channels such as social media, press releases, paid search, your newsletter, and your blog.

Selection Of Speakers

When selecting a speaker for your webinar, it’s important to choose someone who is knowledgeable on the subject, comfortable speaking in front of an audience, and engaging. This can help to keep attendees engaged and interested throughout the entire webinar.

To add variety, you might also consider having multiple speakers, either from the same company or different companies, to break up the monotony of having just one person speaking.

Having a webinar moderator or producer, who acts as a third or fourth person in the event, can also help to ensure that the audience and technology aspects of the webinar run smoothly.

Event Agenda

A duration of 45 minutes is generally considered ideal for a webinar. While you want to provide valuable information that will benefit your audience, asking them to dedicate an hour to education or training may not be feasible in today’s busy world. It’s important to be mindful of attendees’ time and present information as succinctly as possible. Leave some time, around 10-15 minutes, for live questions and have thought-provoking and relevant questions prepared in advance in case attendees need some guidance to get started with their own questions.

It’s crucial to have a well-defined agenda for the webinars and to stick to it closely. Although webinars don’t need to be scripted, they do require careful planning to maximize lead generation potential. Knowing the speakers, the presentation topics, and the visual aids ahead of time is essential, and a dry run is usually a good idea. While it’s possible for one person to conduct a webinar alone, having at least two people – one to host and introduce, and one to present – is often more effective and engaging for participants.

Deliver Your Webinar

When conducting a webinars, plan to deliver the presentation and allocate 5-10 minutes for questions. To ensure a seamless experience, it’s best to have two assistants: one to handle the audio-visual aspects and one to manage the questions. Most webinar platforms have a feature for attendees to ask questions, but it can be challenging for the presenter to process and answer questions while presenting.

To make the Q&A portion more engaging, consider having someone else read the questions and ask them out loud into the microphone. This creates a radio show-style format that can be entertaining and effective.

What Makes Hosting Webinar Sessions So Unique ?

Compared to other forms of content, the key distinction of a webinar is that it is led by a host or instructor. It may also include features like demonstrations, real-time chats, or interactive sessions.

While creating and streaming a webinars session like a team webinars requires some technical skills, if you have existing content like an eBook, white paper, or blog post, you have a foundation for your webinar content. The next step is to find someone to present that content in a web conferencing format.

Based on this information, creating a webinars may not seem like an overwhelming task. To determine if you’re capable of producing a webinar, consider asking yourself the following questions.

From ROI Point Of View

It is important to consider the financial and time investment required for hosting a webinar, and how to justify it to your boss. The cost of a webinar can range from as low as $100 to as high as $3000, depending on the equipment used. Additionally, hosting a webinars will require time away from other projects. To convince your boss of the worthiness of the effort, it is recommended to have a plan in place for tracking the return on investment (ROI) for the leadership team.

This can include setting goals such as the number of leads generated and counting the costs of the webinars as part of the acquisition costs for new customers or branding efforts. To track ROI, you can mention a product in the webinar and see who inquires about it, or mention your brand’s social media handles and run a contest that can be traced back to viewership.

Summing Up 

In conclusion, creating a successful webinars session like a team webinar requires careful planning and consideration of various aspects such as choosing a webinar platform, deciding the purpose of the webinar, selecting a knowledgeable and engaging speaker, having a well-structured agenda, allowing time for questions, and having a plan for tracking the ROI. It is important to consider the cost and time involved in creating a webinars, and to have a plan for justifying the effort to your boss. By following these essential steps and having a clear plan in place, you can create a successful and engaging webinar that meets your goals and provides value to your audience.

It is important to consider the financial and time investment required for hosting a webinar, and how to justify it to your boss. The cost of a webinar can range from as low as $100 to as high as $3000, depending on the equipment used. Additionally, hosting a webinar will require time away from other projects. To convince your boss of the worthiness of the effort, it is recommended to have a plan in place for tracking the return on investment (ROI) for the leadership team.

This can include setting goals such as the number of leads generated and counting the costs of the webinar as part of the acquisition costs for new customers or branding efforts. To track ROI, you can mention a product in the webinars and see who inquires about it, or mention your brand’s social media handles and run a contest that can be traced back to viewership.