Are you new to SEO and don’t know where to start? We present to your attention a short SEO guide for beginner SEO-optimizers. After reading this article, you will have a clear idea of what needs to be done, where to go next, and what SEO services mean.
Let me start with the most important, golden rule that always works when you are reading something for the first time: when reading an article like this, do not distract yourself by thinking about any subtopics. Just try to follow the author’s thoughts. Leave questions like “why” and “how” for later.
What is search engine optimization (SEO)
SEO is part of digital marketing and a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. This is a method of informing search engines about a website’s quality in order to attract more organic (non-paid) traffic by enhancing the site’s search engine ranks.
Most of the time, it is determined by the website’s content, structure, and links. It is necessary to grow it in this way. However, keep in mind that while search engine optimization optimization aims to improve your connection with the search engine, you should never forget about your audience. User experience above all!
Why does my site need SEO?
To answer this question, keep in mind what I already stated: SEO is required to boost the site’s exposure. And here’s why: search engines are the biggest and best source of internet traffic. You probably already know the main ones:
- Google,
- Bing,
- Yahoo!
Of course, social networks (Facebook, Twitter, Google+, etc.) are also capable of attracting a range of visitors to your site. But search engines remain the main source.
Some of my friends still use the Google search bar to access Facebook.
SEO beginners always use Google to find information. The same applies to ordinary Internet users. They use Google to find something (an article, a service, a product, or any other piece of information). Another reason search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer.
To answer this question, keep in mind what I already stated: SEO is required to boost the site’s exposure. These words are crucial. Our website will be overlooked by search engines if the SEO is not up to par. Targeted traffic is an improvement in the level of income. So feel free to invest in SEO if you really want to make money. And if you do not have time to do SEO on your own, then the O`Es team can help you promote your site.
What if I don’t do SEO on my site?
You could be thinking to yourself, “Dude!” at this point. This is the same question as the one before it! You simply stated that “no SEO equals no traffic from search engines!”
Yes! You are correct. But I’d like to go into greater depth on this. After reading the following interesting material, I’m sure you won’t mind.
Search engines crawl your site after it is launched to determine what type of site it is. Search engines will now display your site in the search results when a person searches for something connected to your site. Search engines are incredible machines that are always being updated in order to crawl websites more quickly. Search engines, on the other hand, have some limits.
That’s why SEO is necessary. Search engine optimization (SEO) allows search engines to learn more about a website. The appropriate SEO optimization will bring in thousands of visitors, whilst the wrong one will bring in nearly none. SEO optimization not only makes your site’s content accessible to search engines, but it also enhances its rating by placing it higher in the search results. As a result, you will be easier to locate.
Keywords research
Almost all beginner SEO guides ignore this point. In my opinion, it is one of the most important.
SEO is a keyword game. As a result, I’ve decided to delve deeper into this topic. What exactly is keyword research, and why is it so crucial? Custom search keywords were discussed in the preceding section of this tutorial. Keywords are the actual statements made by the user.
If you want to be successful in SEO, you need to know keywords connected to your topic or specialty. Depending on the search volume and other conditions, specific terms have varied meanings. We don’t need to go into these details in this guide. The goal of keyword research is to figure out what users want. What are the specific requirements of users? These are the words to remember.
For your site’s SEO, choosing the appropriate keywords is critical. They give you the opportunity to understand your target audience better. And this increases the relevance of your site in relation to your topic and, therefore, is important for search engine optimization and search engines.
