1. Seasonal closing sales(promotion strategy)
“Are you looking to update your outfit for the summer? The moment has come! (promotion strategy)
This is the focus of the following sales promotion example. It promotes a seasonal end-of-season sale as a strategy to make room in the inventory for new goods.
Atterley shares the sale advertising through a website popup. It’s a wise move to make product research simpler by including two buttons that lead to women’s and men’s products, respectively.
Start promoting it at least a week before the end of the season because end-of-season sales are sometimes offered on the busiest shopping days of the year. By doing so, you’ll create some anticipation and increase awareness.
Additionally, make use of all media options to spread the word, including text messaging, website popups, email, and advertising. For optimum exposure, the Atterley marketing team deployed a website popup, which is likely to have been shown to all new visitors.
2. A momentary promotion(promotion strategy)
ActiveSkin attempts to leverage its founder’s skills in this sales promotion example. The brand entices viewers by stating that the deal is only valid for a limited period and gives a 15% discount on a number of products. This increases the urgency.
Keep in mind that the notice just states that it is “Limited time only” without saying how long it is. This might be yet another approach to pique clients’ attention and encourage them to investigate the offer.
Such a strategy might result in conversions if the owner of the company is an influencer or if the company works with influencers to promote its goods.
It’s really simple to create a comparable promotional offer; just keep in mind to include the expiration date.
3. Promotional sales clearance(promotion strategy)
Need to get rid of surplus stock?
How about doing both and boosting traffic to your store?
If that sounds fantastic, think about having a sale. This campaign involves discounting the sale of extra stock. By bringing in bargain seekers, a carefully thought-out and advertised clearance sale can increase traffic to your establishment.
Here’s an illustration:
This sample of a promotional letter from Lulu Guinness announced a clearance sale. It is used as a banner on the company’s website to draw customers in.
The inventive font used in this example of a sale promotion is appealing. A larger type is used to emphasize the key message in order to make it clear. The additional information employs a variety of fonts. Together, the font size and style do a good job of drawing attention.
By including numbers, you may improve a clearance sale campaign and attract more people. You may, for instance, state how many items are genuinely on offer (which could be a lot). This method could add interest to the message.
Here are some examples of how to use numbers in advertising messages:
Sale on clearance! Choose from 1,000 styles!
“Up to 70% Off Clearance Sale: 5 Days Only”
Sale prices range from 40 to 70 percent off 500+ amazing products.
4. Subscriber discount(promotion strategy)
These advertising offerings are everywhere.
That’s for a good reason—they are effective.
The customer doesn’t pay anything to sign up for an email newsletter, but by receiving a discount, they can save money. Just like that.
In order to obtain visitors’ emails, eCommerce firms run newsletter signup promotions that provide incentives like first access to sales announcements, exclusive discounts, VIP perks, and more. Such a marketing campaign can be made rather easily.
Example:
For subscribing to the newsletter, May Arts Ribbon offers a 10% discount. Once more, the company generates leads through a website email popup. The popup informs users that they will only receive worthwhile content—not spam—in a succinct but clever message.
To express your gratitude when a customer signs up for your email, think about implementing a similar promotional campaign. You could also provide a different incentive. The promise to deliver alerts about marketing campaigns, deals, specials, and other valuable information is a typical inducement.
5. Promotional prize giveaway (spin-the-wheel popup)
We are aware that customers enjoy it when firms make their experiences “gamified.” People adore everything interactive, including games, tests, generators, calculators, etc.
It’s hardly shocking that gamification has impacted product promotions. One of the best instances of gamified experiences is the spin-the-wheel popup, which is used by many online retailers to generate leads.
One of those brands is Faguo.
Using a spin-the-wheel popup, this French clothes firm advertises a product competition. Anyone who visits can participate; all they need to do is type their name and email address.
Faguo performed a fantastic job handling two crucial areas of competition:
Simple entry with a worthwhile prize.
It should come as no surprise that this marketing initiative continues to be the brand’s primary source of leads, producing 5,000 prospects each month (!). Another key factor in the campaign’s success was the way Faguo gamified the contest experience using the wheel.
Spin-the-wheel popups are a legitimate technique to encourage participation in competitions, freebies, promotions, and other promotional efforts because of their interactive aspect.
How to design your own lead generation spin-the-wheel campaigns
Similar promotions are made by online shops using spin-the-wheel popups. Simply add content and activate to create one, exactly like you would when personalizing a marketing email. Spin-the-wheel popups are really easy to use and assist numerous brands in generating leads and spreading the word about specials and promotions.
Here’s another illustration of a company successfully utilizing a spin-the-wheel popup.
6. Promotional wheel-spinning
“A happiness wheel.”
Cabaia referred to this as its spin-the-wheel popup campaign.
Customers can enter to win free products, credits, free shipping, and other benefits during a promotional campaign being launched by this cruelty-free accessory company that is digitally native.
Canada’s spin-the-wheel-powered campaign, in contrast to Faguo’s, merely requires an email to participate. And a special attraction for site visitors is the chance to win a reward straight away!
This is how this popup appears.
We suggest reviewing the best practices for developing spin-to-win popups if you’d want to engage website visitors with a comparable offer. The use of spin-to-win promotions is one technique to boost participation in holiday sales and giveaways.
Source: promotion strategy, promotional strategies
