1. BE AWARE OF YOUR AUDIENCE AND THEIR POSSIBILITIES (influencer marketing Singapore )
KNOW YOUR AUDIENCE AND THE SOCIAL MEDIA CHANNELS ON WHICH YOUR CUSTOMER ACTIVELY PARTICIPATES ONLINE.(influencer marketing Singapore)
You must first define your target audience before selecting influencers.
Consider the following:
- 1)What is the demographic of your target market?
- 2)Determine age, gender, education level, income, marital status, location, and other information.
- 3)What are their passions?
- 4)Is fashion and beauty, healthy eating, esports, electronics, and technology anything they’re interested in?
- 5)What stage of life are they in?
- 6)What stage of life are they in? Are they a senior in high school, a college student, a first-time house buyer, or a new mother?
- 7)What are their actions like?
- 8)What products do they purchase? What kind of websites do they go to? What are their shopping habits?
It will be easy to discover who drives your audience’s purchasing decisions once you’ve mapped out their demographics and interests.
2. IDENTIFY CAMPAIGN OBJECTIVES AND KPIS (influencer marketing Singapore )
DEFINE YOUR KEY PERFORMANCE INDICATORS AND CAMPAIGN GOALS (KPIS).
Most marketing teams have two sorts of key performance indicators at a high level: brand awareness and direct response.
In certain circumstances, it’s a mix of the two.
AWARENESS OF THE BRAND KPIS
Branding campaigns aim to raise brand awareness and generate excitement about a company’s product or service. KPIs for brand awareness include:
Visitor numbers on a website (e.g. views, uniques, clicks)
Look for anything that interests you (e.g. searches of a brand name, paid or organic clicks from search)
Engagement and reach on social media (e.g. likes, shares, followers, brand mentions, hashtag use)
Mentions in the media (e.g. mentions, links from press)
KPIS FOR DIRECT RESPONSE
Direct response campaigns are designed to elicit a specific, quick response from the user. KPIs depending on conversions include:
- Registrations
- Email subscriptions
- Downloads of apps
- Purchase
- Followers on social media
Influencer marketing programs can increase brand awareness and conversions, but it’s critical that your company establishes clear objective KPIs from the start. It’s best to focus on a single conversion type for direct response KPIs. If an influencer encourages viewers to download your app, buy your product, and sign up for your newsletter all in the same video, the lack of a clear call-to-action is likely to result in them doing none of these things.
3. IDENTIFY THE RIGHT SOCIAL MEDIA CHANNELS AND INFLUENCERS (influencer marketing Singapore)
REVIEW AND EVALUATE THE SOCIAL MEDIA CHANNELS THAT WILL HELP YOU MEET YOUR GOALS.
Most influencers are classified according to their most popular social media platform, however many of them now have a multi-channel presence (for example, here are several YouTubers who started on Instagram). This variety allows the influencer and the brand that sponsors them to market across many platforms.
4. ALLOCATE YOUR CAMPAIGN BUDGET INVESTMENT TO REACH IN MOST CASES.
INFLUENCERS QUOTE RATES IN ACCORDANCE WITH THEIR TOTAL FOLLOWING, CURRENT MARKET RATES, AND ADVERTISER INTEREST.
Considering your budget will help you decide which influencer tiers to work with. With more money, your brand can reach out to more mega- and macro-influencers. Your brand can work with a smaller number of micro and nano-influencers if your budget is limited. You might also go for a medium ground using mid-tier influencers.
Prices will vary by industry, but a single sponsored post from a mega-, macro-, or mid-tier influencer might cost thousands, tens of thousands, or even hundreds of thousands of dollars. This is due to the fact that a single post can have a large influence.
Nano-influencers, on the other hand, offer minimal fees or merely ask for product exchanges, whilst micro-influencers might charge anything from $20 to hundreds of dollars for each post. Both are useful for targeting more niche demographics in any situation. They also have a considerably narrower reach and require more effort on the part of the brand to achieve the same impact across several influencers.
While some marketers assume that micro-influencers produce more relative engagement than macro-influencers, this micro-vs. Macroanalysis reveals that the difference is minor. Working with micro-influencers, on the other hand, can be a cost-effective approach for marketers with a limited budget to test a few tiny initiatives.
Prices will vary substantially depending on the social media channel you use. For a more in-depth look at pricing across multiple channels, click here.
5. IDENTIFY THE PROPER INFLUENCERS FOR YOUR BRAND
USE SEARCH, PLATFORMS, OR AGENCIES TO IDENTIFY THE MOST IMPORTANT INFLUENCERS WITH WHOM TO PARTNER.
There are many tools and resources available to assist you in identifying influencers in your sector, but it’s crucial to remember what makes your audience and company distinct when doing so.
Not every fashion influencer, for example, will be a good fit for every garment brand. Influencers that connect with the same age groups, clothing styles, or even body types that the brand caters to are ideal partners for a clothing firm.
There are a variety of ways to start your search; here are a few examples:
SEARCH MANUALLY
Conducting your own web research is one of the simplest ways to begin finding influencers. This entails:
Google and other search engines. Begin by looking up terms like “top beauty Instagrammers” or “most popular Twitch gamers” to compile a list of potential candidates.
Social Blade, Tubular Insights, and GramAnalyzer are all ranking tools. These may be used to look up ranks by channel, subscriber count, or category, as well as to look up the following of certain influencers.
Platforms for social media on their own. You can look for content providers by category, phrase, or hashtag, depending on the social media outlet.
Pro Tip: If you’ve already found a handful of Instagram influencers who reach your ideal audience, look at who they follow (and who their followers follow) to find more influencers who share your interests.
DATABASES / PLATFORMS
Brands may use influencer marketing tools and databases to locate and hire social media influencers for campaigns.
Platforms are two-sided marketplaces that bring together companies and influencers looking for specific needs.
Databases are online databases that allow businesses to find, filter, vet, and track social media influencers.
