How to Write SEO – Friendly Content ?

Gone are the days of writing low-quality content and increasing search engine ranking. Search engine Optimization has evolved so much in the past few years. It is not an easier process anymore, it requires the correct planning and implementation. The search engine has set up its guidelines to the next level, and if any websites work against it, there will be a chance of getting penalized.

SEO now majorly focuses on quality and relevant content. That is why, it requires digital marketers and content writers to understand the search engine ranking factors and publish valuable content which suits both users and Google’s algorithm.

Today, with this blog we will be looking at the steps to write SEO – Friendly Content.

What is SEO Writing?

SEO Writing is the process of writing and publishing content for the purpose of getting top ranking on search engines. With the best SEO practices, you can give Google more insight into your page. Then Google uses its algorithm to determine the page relevancy as per the user’s intent.

Google will rank your page if it is relevant to your user intent. When you write content with the best SEO practices in mind, it lets you achieve steady organic traffic from search engines.

You can approach our Rhode Island SEO content writers if you live in USA. Our professionals have excellent content writing skills and create content that is relevant to both search engines and users.

SEO Writers can increase their chances of ranking higher if they use the following tactics –

 

• Target those keywords, which users are searching for

• Match the user’s search intent

• Optimizing on-page elements like headers and the title tags

• Keep the keyword density in mind

• Make sure to not overstuff your keywords

 

Tips to Write SEO – Friendly Content

If you are a beginner for content writing, then must read these tips and then start to write.

Understand Search Engine Ranking Fundamentals

Before you start writing for SEO, first of all, learn the basic SEO ranking fundamentals and know what search engines look while evaluating and ranking your content. The basic important fundamentals are Content, links, HTML as well as Site structure.

Content

After the release of the Panda algorithm update in 2011, Google has made content the number one ranking factor. Whenever you are creating any content for blog posts or pages, it should have in-depth research on the specific topic and must cover the necessary basic details. Must be well-written and provide some value to the readers.

The Topmost content ranking factors are :

 

• Quality

• Research

• Relevant Keywords

• Freshness

• In-depth

• Well-written

• Multimedia

Understanding these factors and how to implement them strategically is the first step to content writing.

Links, Site Structure, and HTML Pages

The other important ranking factors are links, site structure, and HTML pages. Search engines deliver the best content to the users. So, it always focuses on customer satisfaction, if a site fails to satisfy the users, it might not rank it. So, always focus on these things first. Implementing linking, site structure, and HTML best practices makes it easier for search engines to crawl and index your content easily. The quicker the search engine ranks your site, the faster you increase rankings and traffic.

Make Use of Right Keywords

Keywords are a crucial part of SEO. So, always try to get the relevant keywords in your content. Keywords help your users to identify the topics you are writing for and it gives you search engine ranking.

Make sure that each piece of crawlable content has a unique primary keywords target and also use latent semantic index LSI keywords throughout your content. Before you start writing for a certain topic, just research the topic and fetch out the keywords that the user is looking for the topic.

Identify Searcher’s Intent

After deciding the final keywords, find out what the searcher is looking for and what type of query they are making in the search bar, and then cover such topics which directly meet the requirements.

For example, someone who types in “Best shoes for men” then the user must be looking more for the best variety of shoes for men. Google understands this and shows the results based on the search queries. Search intent refers to the user’s purpose of searchings for something on a search engine.

Searcher’s intent is basically categorized into four basic types :

Informational

Informational Intent let the users learn more about some topic. It will look more like a user looking for some information. Take an example, what is a socket? Google will show information related to this context only. Like “What is the use of a socket? and many more.

Navigational

Navigational intent helps the users to get information about the specific destination. This intent is often branded which is why branding is necessary in SEO.

Navigational keywords eg:  Fresno SEO agency.

Commercial

Commercial queries compare and rank the products which provide specific information which helps the users to get a closer idea between the two. Like SEO vs PPC

Transactional

This intent helps the users to make purchases. Like an SEO company near me, or where to buy a laptop.

Make Proper Title

The title is the way to make a good impression first. Just post titles must look natural. It will let your users know what your content is about. So, try to make the title relevant to your content.

Look at some guidelines to write proper titles

Use modifiers

Find out if your post is cheaper, faster, or newer in the competition. And try to add some adjectives like free, best, fast, as well as quick to your posts.

Try to use Keywords in the Title

It is not a mandatory rule, but you can try adding keywords in your title if possible. It can have a great impact on your business. Or you can get it as close as makes sense.

Add Brackets

Popular sites like Hubspot have revealed that using brackets in headlines can increase clicks by up to 40 percent. You can add brackets in the headline, it will enhance your results.

Optimize Your URL

The optimal URL structure makes sense to your users and lets them know your readers. It even helps Google to understand what you are writing for. Make it simple, your URL will look better. Your URL should contain your targetted keywords.

The Conclusion

It’s a great combination to optimize the content or the users as well as make your content SEO friendly. SEO-optimized content can truly enhance your search engine ranking results and will help you to build authority for your business. If you are looking for SEO content writers , contact UPSQODE and get the best quality content for your site.