Answer Your Clients’ Questions(product features)
The purpose of your product page description is to keep customers interested in your goods. If shoppers have to go to a different FAQs page to find answers, there’s a 50/50 chance they won’t return back to the product page.(product features)
As a result, keep your customers on the same eCommerce product page to answer their most pressing questions.
The following are some of the details you should never overlook in your product descriptions:
- Factors that may cause a delivery delay or geographic restriction
- Use of the product is restricted to a specific group of persons.
- Safety precautions to take when using the product
- What should be done if a product is used incorrectly?
When stated in product descriptions, FAQs have a high SEO value. You’ve probably noticed that when you do a Google search, you’re shown FAQ pages from various companies.
Tips for writing high-converting product descriptions include:(product features)
- Build up your FAQs using the keyword and Quora research.
- Your SEO strategy can assist in the creation of FAQs by utilising the appropriate keywords and phrases to bring traffic to your product page.
- What should you stay away from?
- Place FAQs on the product page below the fold to avoid crowding the page.
- Choose the three or four most often asked questions and don’t overwhelm clients with too much information.
Use Social Proof to Establish Credibility(product features)
Consider how ScotteVest uses user reviews in their product descriptions to capitalise on the power of social proofing to bolster claims and establish trust.
To grab immediate attention, use statements like “Our consumers love us” or “Everyone knows about the benefits of…” A real profile image, client testimonials, social media postings with curated hashtags, and more are also effective.
How to write product descriptions that convert:
Include as many of these elements as possible in the first fold of your landing page to capture the visitor’s attention.
- Make sure the following items are included:
- Customer feedback and ratings
- Any assurance provided
- If any of your products pass the test,
- Images and testimonials from customers
- What should you stay away from?
- Copy that is generic and uninteresting
- Using unidentified certifications and symbols
Establish a Visual Library
According to studies, our brains digest visuals far faster than text.
ConvertCart discovered that a picture is worth a thousand words after studying hundreds of eCommerce stores. The more visually beautiful a product is, the more likely it is to catch a customer’s eye.
Tips from product descriptions that convert well:
Include photographs of the product in various situations. If you’re selling a selfie stick, you can show how it’s utilised in everyday life, on holidays, and at family gatherings.
Use visuals to convey feelings. A consumer, for example, is looking for a selfie stick before going on vacation. Product images can depict people taking selfies while on vacation and effortlessly capturing priceless moments.
Include visuals that demonstrate all of the product’s advantages. The selfie stick, for example, can also be used as a tripod stand. Images can show how it looks when used as a tripod stand.
To provide a realistic view of the product, consider including 3D or 360° photographs.
Videos can have a significant impact. Demo and customer review films can assist customers in seeing the product in action. You don’t need anything elaborate; a doodle video or even a slideshow will suffice. Amazon, the greatest in the market, does it for many of its products.
What should you stay away from?
Stock photos for items are strictly prohibited. Customers are well aware of the appearance of altered images. Invest in product photoshoots and brand-specific images instead. On Upwork or Fiverr, look for freelance photographers who specialize in creative product photography.
Customers may not be able to envisage the same thing in multiple variations. Have you ever gone online to buy anything with multiple color selections and simply received a description of the hue rather than a photo? Isn’t that disappointing? For instance, suppose you’re selling a circular dog bed with a square variation. Demonstrate how it appears in both versions. There will be no misunderstandings, and there will be fewer chances of unsatisfied clients requesting a return or exchange.
Provide advantages and recommendations
Customers will be delighted if you provide them with recommendations because it saves them time from doing research.
Tips from product descriptions that convert well:
Add product comparison tables to show how specifications differ. It will also assist you in fully comprehending your competitors’ offers. What could make your consumers happier than saving the time they would have spent researching? Making comparison tables can be your USP, and it will also help you grasp your competitors’ offerings in greater depth!
Create a “Frequently Bought Together With” section and recommend complementary products.
Discounts and coupons are popular motivators for individuals to shop online. If you’re doing a seasonal campaign, make sure to include it in the product description.
What should you stay away from?
Irrelevant products are recommended, and clients are misled.
In the name of developing unique product descriptions, adding ambiguous details
Source: product rule, product features
