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How to design navigation in business web development

When you prepare the web development of your business and think about how you would like visitors to navigate through your information , you should consider whether to create a site with a simpler hierarchy, with fewer pages and more content, if you want your visitors to scroll through the pages or you prefer to make them shorter and more clicks. Analyzing the navigation routes are an essential part of the web design process and that is why these keys on how to design navigation in the web development of your company.

Creating a website is not a simple task, it seems easy, to those who find it simple, it may be because they have resort to a “template montage”, but building a website is trying to create an experience with your brand , a web development it requires addressing important criteria to determine what is best for your website and that you can decide the best approach for your business website.

Analyze the needs of your target visitor (buyer persona)




Most people only spend a few seconds taking a look at our website, so the main key is to build your website understanding what your ideal buyer is looking for, to whom you direct your commercial strategy on the internet. If you study the professional profiles of your audience, their behavior on the Internet, or their consumption of online information, among other parameters, you will be able to have some idea of ​​how they use the web pages and the time they spend, it is possible that in certain areas of your website only take a few seconds, but on the information that is most relevant to your professional interests, you can spend more time reading.


Web pages are no longer read, some are just scanned


In the early days of the world wide web, there were already studies that said that almost 80% of people limit themselves to scanning or taking a quick look at the web pages they found and only 20% were dedicated to reading the text carefully, you should take this into account when designing the navigation structure of your website.  If you study your audience’s professional profile, their Internet behavior, or their consumption of online information, among other parameters, you can get an idea of how they use web pages and how much time they spend on them. You may spend only a few seconds on certain areas of your website, but you may spend more time reading the information that is most relevant to your business interests.


From this point of view, the objective could be to create short pages with less text, if you do not offer a news post, for example, you can look for simple texts that attract attention to key information and can offer clear and visual messages, quickly to your visitors. . A good example is an e-commerce, where the detail information of the products is within the technical sheet or extensive description, but during navigation, the visitor is orient visually and through short texts.

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More content pages favor the SEO positioning strategy


Logically, each page of your website is an opportunity to rank for certain keywords, therefore, more pages logically increase the chances of being found. Websites with more pages generally have a better chance of showing up in search results and therefore generating more organic traffic. Each additional page that you add to your structure will add organic visits to your domain every day. This is one of the key reasons why blogs have become powerful tools for strategies to capture opportunities in digital marketing, and this can be a good argument to establish areas of your website that can grow in a number of pages.

Back to the origins, importance of the pillar pages


Many years ago, when bandwidth was very limited, websites were almost all text, in recent years and in harmony with Google’s algorithm changes, there has been a resurgence of the pillar page idea, which helps to establish main business keywords that allow you to compete in keyword niches with high search volume. Pillar pages are longer pages that have a lot of valuable content and are highly scrolling and time-consuming. But for that reason, it generates reading time, which has an impact on reinforcing the quality of the content and authority of your domain.. These types of pages are oriented to convey important ideas and concepts, which also provide information on all content related to the main topic.

“Snack” type contents: in small doses, easy to eat and that can be shared


In short, write the main content that can be viewed quickly at a glance, aim at specific objectives, base on SEO objectives, to approach the web development of your company page from the perspective of attracting and keeping your visitors interest, that will help you to get better ranking in search engines. Don’t forget that all pages must be different. If you have many pages of products or services that are short and that can be seen at a quick glance, you can complement them with one or two pillar pages with more extensive and valuable information to solve the doubts that your visitors may have.

In short, each page of your website must have the critical importance of offering the user what they need at the right time they require it.

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