In this fiercely cutthroat streaming industry, it is critical to monitor user behavior at the most granular level in order to identify any gaps in the user experience. Additionally, to have a better understanding of any potential gaps in the product experience, it’s better to know how much they are engaged with your product.
Many medium-sized over-the-top (OTT) and video on-demand (VoD) businesses continue to use Google Analytics (GA) to monitor the success of their streaming operations. According to research, as they competed for viewers’ attention, individual VoD providers had a global average decline in daily consumption per user of 9% last year. Google Analytics is therefore an inappropriate tool for it. But rather than looking at video performance, it does so from the perspective of gauging the success of your SEO and Google Ads campaign. So what should one choose?
For gaining real-time insight into viewer data, stream health, and infrastructure, you need Video Streaming Analytics.
What is Video Streaming Analytics?
Streaming analytics refers to a set of purpose-built business intelligence software solutions that give streaming services information into the operation of their platform and the behavior of their audience.
The functionality of your video platform, the integrity of a stream being provided on it, the end-watching user’s experience, and how viewers are interacting with it are some examples of this. Analytics go through the entire workflow, from encoding to playback, to obtain such a plethora of information.
Important Features of Video Analytics
As earlier mentioned, video analytics go through the whole workflow process to gather insight, it does so as to serve various functionality and justify its importance in the streaming business. This also makes it flexible to detect any loopholes and pinpoint the particular problem. The functionality may now be divided into two categories.
Audience Experience
Experiences with streaming are dynamic by design – based on the time, the setting, and more. High data rates, low latency/jitter, and other QoS requirements were necessitated by the remarkable development of video streaming services like YouTube, Vimeo, and Daily Motion. Since then, the idea of Quality of Experience (QoE) is becoming more widely recognized, and significant research efforts have been made to give trustworthy services with additional value. Video Analytics is the result of it and serves its purpose to enhance user experience.
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Startup Time:
Analytics identifies problems with the stream’s quality of experience (QoE) and quality of service (QoS), in order to do so it monitors the video start time, video start failures, and the number of users that leave during a session.
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Playback Experience:
The most forward-looking streaming service providers are becoming more and more aware of how crucial it is to maximize the video’s performance and capabilities so that viewers may stay present and experience a dependable, practical, and engaging user interface. For that, video analytics take into account playback difficulties, rebuffering times, rate ratios, stutters, average bitrates, frame rates (played/dropped/encoded), and delivery network architecture.
3. Audience Engagement
Adding an interactive component to streaming provides a number of benefits, including a rise in participation and viewer engagement. The logical next step is to start monitoring certain streaming metrics that will provide you insight into your degree of success now that you’ve put time and effort into creating a quality broadcast. This gives you insight if the added component is performing well or do you have to bring any changes and also breakdown the type of users engaged. Analytics provide a 360 degree view by providing a bunch of metrics.
- MOS: The tried-and-tested ‘Mean Opinion Score’ (MOS) method of determining the audience’s opinion of the broadcast either through votes or feedback programs is the most visible form of engagement tracking.
- Duration: Average play time per device, usage session, platform and household are the go-to metrics for making play duration based analysis for video assets.
- Geographic Location: Monitoring the geographic location of your videos’ viewers is another key measure.
- Time Span: Reporting based on minute, hour, day, week, month and year of broadcast.
- Attention Span: Attention span data shows you the timeframe of your videos – exactly how much of your videos your viewers watch.
- Operational: Subscription, initiation of signup or order and download can be tracked with this set of operations based metrics.
- Profile: Viewing device type and subscriber details can be tracked through these metrics.
Importance To Select Right Video Analytics For Business
A thorough video analytics solution unifies all the insights required by your multiple departments into a single platform. When a consumer contacts support with a problem, they are typically just able to describe the symptoms: sluggish video playing, crashes, etc. The fundamental cause of the issue might be very challenging for support personnel to identify in the absence of more details.
Individual mistakes might occasionally be a sign of more serious structural issues with your operations and infrastructure for content distribution. Such detailed, advanced learnings enable a streaming video analytics platform to cover its costs.
The development and analysis of reports using integrated analytics is the first element of a successful video marketing plan.
Muvi Multi-Level Video Analytics
Muvi Analytics & Reports enables you to continually improve your content, by assisting you in determining the actual effectiveness of each video and audio. Use analytics to identify the content that is increasing platform stickiness, engagement, and transaction and revenue for your company.
It’s crucial to have trustworthy, unbiased third-party data regarding how your advertisements are performing and how your viewers are responding to them when your revenue plan includes advertising. You may categorize and re-categorize your content in accordance with user interaction thanks to Muvi’s through income report. Whether you use subscriptions, pay per view, bundles, Muvi Kart sales, or any combination of these, Muvi records the money produced from each monetization strategy you use.
In case you are already using a platform? Muvi will help with Data Migration, Customizations, and Integrations. You can switch to Muvi today!
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