Healthcare marketing: what are the actors and roles of healthcare marketing?

Today you will discover all the actors and roles of healthcare marketing. Are you ready? Let’s begin!

When viewing a film or reading a book, one experiences a narrative. or attending the theatre to see an opera, you are exposed to the report. You discover the intertwining of actors and roles in healthcare marketing, making the plot more compelling and making you laugh, move, or get angry. Healthcare marketing can be faced with a story that stages the millennial struggle of Good against Evil, or you can watch something different, in which the roles are confused, who is good is not so much, and who is bad is not bad.

TABLE OF CONTENTS:

• The main actor: the doctor
• Healthcare marketing consultant
• Copywriter
• Social media manager

 

Health marketing resembles, in some ways, the narration of a film with protagonists and secondary characters, but no less important for this. The result – the beautiful, ready-made film to stick with our example – is a healthcare marketing agency that constantly targets the target audience and will allow you to attract new patients.

If this strategy film we are talking about were so successful, so much so that it was nominated for an Oscar, it would be you, none other than you, the main actor and the protagonist, who would enjoy fame and popularity.

Without your fundamental contribution, no health marketing agency can be realized first. Your agency is like a troupe that takes you by the hand and puts you in a position to communicate better. I want to analyze the very actors and roles of this great healthcare marketing adventure. We will start from your part, and we will then move on to talk about each of the components of an agency specialized in the health sector, just like Medical Marketing.

I want to immediately say that the roles can be more than those I will tell you about, but the same person often performs different functions. To give an example that we will see better shortly, social media marketing deals with creating the editorial plan and posting content on social networks and can also design paid campaigns on Facebook or Instagram, depending on the strategy. Healthcare marketing agency requires great teamwork, starting with you and the desire t best to upset your work and relationship with the patient.

Let’s start immediately with health marketing: actors and roles

The main actor: the doctor

When you start doing healthcare marketing, you have to believe it truly. You do not have to take it as something that “must be done” because some of your colleagues have already tried it. Healthcare marketing is not a necessary evil, and it is not a nice showcase in which to display one’s degrees and awards. However, it is a fundamental tool to bring doctors and patients together, especially in this period. In an era where everyone is looking for information about doctors online, you can’t help but have a virtual presence. Not to mention the offline communication tools I talked about in this article.

Ideally, when you contact an agency, you already understand what a health marketing strategy is and what contribution you will need to make. To learn what you should know about health marketing, I recommend reading the articles written to date on the Medical Marketing blog. This is the fiftieth article I have written, and if you wanted to read them all, in the end, you would have more than three-quarters of the generalist marketing agencies that exist in Italy, and you would no longer risk wasting your money and your time.

What is your role in the healthcare marketing strategy?

Let’s go back to health marketing and its actors and roles: the texts and all medical topics, that is, the essential material on which your online and offline image will be built, must be provided by you. All other actors and roles kick in when you provide the required material! Why this happens seems obvious to me: Who better than you know your work, and who better than us knows how to communicate it?

You don’t have to blame yourself if you don’t know how a Facebook page works: your health marketing agency’s job is to advise you on what to publish and ask for the right material to get to your patients’ hearts.

On the other hand, your profession is another, but know that even healthcare marketing is now one of the skills that a doctor must-have.

Therefore, the Medical Marketing advice is to start doing healthcare marketing only if you are convinced of its usefulness.

You cannot answer after fifteen days or more because it slows down his work and that of the whole agency, since thanks to the texts, it is possible to structure and organize the pages of the website. As trivial as it is, I have given this example to the readers to show you how indispensable your presence is. When you go to a healthcare marketing agency, you don’t have to do it thinking you will take off a boring job; this is not the correct mindset!

Now let’s see the other actors and roles of healthcare marketing in detail.

Healthcare Marketing Consultant

The healthcare marketing consultant is the strategist of your marketing journey. He is the one who carries out your strategy. He is the person who prepares everything because of achieving your goals. But not only that, but he is also the glue that binds you to the other members of the agency.

In addition, he supervises the work of the other agency professionals, coordinates it, and corrects it. The health marketing consultant is all of this and more. But, be careful. He is not the only person you will need to interact with within the marketing agency.

The health marketing consultant knows everything a copywriter, social media manager, or photographer does. Therefore, he must have knowledge and mastery of many tools, but he doesn’t need to know them perfectly.

An actor you will often have to deal with: the copywriter

The copywriter is another of the actors and roles of healthcare marketing. There will be a lot of times you have to deal with him.

The written word is “his bread,” He must be good at turning mostly neutral scientific information into persuasive text. Texts that convince potential patients to book a visit. At the same time, it has to stay within the tracks of the health advertising law.

A serious but informal tone. Above all, he will have to write with a clear and direct style.

How to define a copywriter?

On the other hand, the copywriter will mainly relate to the developer and the social media manager inside the agency. He will also receive directives from the marketing consultant to better organize his work. A copywriter, mind you, must not be a journalist or a writer. However, he must perfectly know both the Italian language and the rules of healthcare marketing.

For instance, if you are a cosmetic surgeon, the copywriter at your agency must identify with your target audience. Which? An audience of women who want to regain their psychophysical well-being.

Let’s move on to the last, certainly not least, the figure who will convey your image online: the social media manager

The social media manager is the last of the healthcare marketing actors and roles I want to tell you about. The social media manager aims to communicate and transmit your image via social networks such as Facebook and Instagram. However, its main purpose is to bring you the largest number of patients thanks to a fundamental tool: paid advertising.

A self-respecting strategy must always reserve a good chunk of the budget for ongoing advertising campaigns. It is not enough to do a month of trial and then give up. It takes several announcements inviting potential patients to visit your internet or directly book a first visit with you.

The social media manager has to keep up to date constantly because Facebook, Instagram, and Google change very quickly. Therefore, they need to know the latest trends, algorithms, and most effective features to schedule posts that meet patients’ expectations.

In short, as you have seen, there are many actors and roles at play in healthcare marketing.

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