Are you planning to launch a new brand of gaming apparel? Or desire to change your esports merchandise campaign radically? Prepare yourself with some advice from experts before you act. You will have an advantage over the opposition, and perhaps one day, you will see your custom esports jerseys collection in the limelight. You have the opportunity to learn a lot in this industry. There are risks everywhere—from shifting fashion trends to printing to materials—and mistakes can be quite expensive. Moreover, poor-quality products and obsolete fashion trends might ruin your brand’s reputation.
So, here is a simple guide on creating the best custom esports jerseys. So, you can create something amazing and have an advantage over your rivals. You can use these approaches as a starting point to create the most intriguing custom esports jerseys for your customers. However, let’s first learn about custom esports jerseys before going over the creative advice. So let’s start:
What Are Custom Esports Jerseys?
This section is actually quite simple. You are already familiar with esports and big leagues for some of the top video games in the world, including PUBG, Dota, Fortnite, Overwatch, and League of Legends. Similar to traditional sports, these leagues draw amateur and professional teams, and you can find their fan bases worldwide. And this revokes the demand for custom esports jerseys. More fans are trying to get their hands on these jerseys to support their favorites in these tournaments.
But what distinguishes esports jerseys from traditional sporting jerseys? To begin with, esports clothing is usually designed for comfort rather than performance. However, traditional athletic clothing must withstand the hardships of vigorous sports action. Moreover, since its supporters are more active, the final design must account for all their movements. However, that’s not really the case with esports apparel. Because of a calmer fan base, comfort and style are prioritized over performance.
But how does this affect you? You now have far more creative freedom, so that’s good. You can experiment with crazier patterns and numerous fabric types. So, attempt contrasting materials, embroidery, custom printing, and other accents. Esports apparel is free to innovate because there are fewer performance restrictions.
But what about streetwear versus esports clothing? It’s wonderful that the distinction between them has recently gotten so blurry. Esports merchandise is no longer limited to dull graphics on nylon shirts, thanks to a few savvy designers. As long as the designs stick to their primary brand and follow the rules of the competition, teams can now really push the edge.
So, let’s move on to the main course now. Here are some essential pointers for creating the best custom esports jerseys.
Gain Inspiration From Industry Leaders
Don’t rush with this idea. And inspiration doesn’t mean replicating. You need to analyze the opposition first before jumping in. You should pay attention to the advice of industry veterans. What exactly do they do well? Why are other people doing wrong? Look for lessons you can apply to your own clothing brand. But don’t restrict yourself to esports-related companies. To avoid seeming too generic, looking for inspiration everywhere is crucial. This way, you will eventually compile your own list of inspiring companies and designers. But for the time being, pay attention to trends that appear to be becoming more popular.
Choose The Right Fashion Trend
In the fashion industry, trends are ever-evolving. If you want to succeed, you must keep up with the advancing and fading fashion trends. We frequently observe people jumping on overused themes. Never assume that a fashion trend will remain trendy simply because it is fashionable today. Styles have a limited lifespan, so that you can waste time and money on a passing phase. Not to add, when you invest in recent trends, you enter a heavily saturated market with rivals.
Moreover, innovation and expansion are the hallmarks of the esports industry. Avoid making patterns that are rooted in the past. Instead, you should introduce emerging and new trends. If you want to be recognized as an innovative, trend-setting brand, you must not be scared to experiment. So, here are a few strategies to let your brand stand out from the rest in the market today:
- Increase the variety of materials and techniques you use to give jerseys dimension.
- Print designs and logos in unconventional areas.
- For a more intimate vibe, use Easter eggs and subtle details.
- Dare to utilize logos without color occasionally!
These are merely a few suggestions to get you going. Leading trends might initially appear riskier, but the benefits are well worth it.
Understand Your Esports Merchandise Product Types
Once you have a concept in mind, you must choose whatever specific merchandise you want to sell. Start with the most evident options. The foundation of most esports products is custom jerseys and caps. The best part is that they sell quite steadily throughout the year, less reliant on the climate and the time of year. The sad fact is that the design is under a lot of pressure to be perfect. If you do it well, you will receive orders all year long. If you get it wrong, your entire collection might be doomed.
From here, you might also wish to think about seasonal clothing. Hoodies and beanies both have tremendous winter sales potential and frequently rank among the season’s top sellers. Even better, as they are outerwear, you have greater creative freedom with the patterns and customization.
Moreover, you might be tempted to print anything you can get your hands on when you start out. We advise instead taking a more calculated approach and concentrating on a selected few of the most popular custom esports jerseys. At least till your business establishes a strong customer base, avoid going overboard.
Don’t Cut Corners On Printing
You depend entirely on your printer and printing techniques in the sphere of esports merchandise. Even the best design is worthless if the final product is substandard.
You usually have two options: Screen printing or Print on demand.
Small clothing brands and content creators have long relied on print-on-demand services as their go-to option. But in this case, we urge caution. POD printing methods could produce very subpar quality and durability. Avoid being exposed as compromising quality to make a quick buck. If you get the option, choose to spend more money on more dependable, higher-quality screen printing alternatives. Finding one can take more time, but once you do, you will be miles ahead of the competition.
Always Experiment With Mockups
Never underestimate the value of a mockup. They are unquestionably necessary for this industry. Mockups let you produce professional proof of concept designs without spending money on expensive photo shoots or editing. When using the appropriate mockup software, you can check your concept on various body types and backdrop colors to make it more suitable for custom esports jerseys.
Conclusion
Now that you know some essential custom esports jersey designing tips, experiment with your designs, follow these tips throughout the process, and we bet that you get the best outcome that you would have ever imagined!
Read more blogs at econarticle and keep yourself updated with trending fashion and styles for men and women in 2022. Hope this blog guides you well.
