Facebook ads strategy Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.
If you’re a novice to facebook ads strategy the Facebook landscape might appear like a terrifying new frontier, one that no company has ever gone previously… however, it’s not the case. There are over 3 million companies marketing on Facebook.
“Wait. is that isn’t it saturated? Why shouldn’t I be advertising elsewhere?” There are a lot of advertising companies on Facebook because it’s effective. It’s a great method to reach your ideal customers and motivate users to engage in a specific action (ideally buying products).
What you should be aware of is not all those 3 million marketers are successful. A lot of them haven’t understood what their ideal client is and how they can target the right people to reach out to.
Therefore, the question isn’t whether or not to advertise on Facebook. The question is how do you properly advertise to ensure that the return on investment is worth your time and your money.
What you need to know before you Create your Facebook Ad
We know you’re enthusiastic but some preparation can aid in making your campaign more effective.
The first step is to know who your customers are.
They are who they are.
What do their family circumstances appear to be like?
How much are they paid?
Where do they reside? (Both geographically, and whether they own their own home or lease).
Where are they working?
What are they doing with their time in the evenings?
Once you’ve figured out what they’re about and what they are, you’ll need to take it a step further and learn what they think about.
What keeps them awake in the night? What’s their state of mind and what are their needs seeking to fulfill? What is their way of identifying themselves? How they perceive themselves is more important than the way you view them (even if your perspective is more realist).
In the next step, you’ll need to go through the typical customer’s journey. What are the steps they must take in order to:
Recognize that they are suffering from issues
Find out what the issue is.
Explore possible solutions
Make yourself aware of an alternative
You can choose to purchase your item
For every customer, this experience may differ slightly. But, they typically fall into three categories:
- The Awareness Phase (top of funnel)
- Examination phase (middle of funnel)
- The Decision Step (bottom in the funnel)
Why is this important to you as an advertising professional? Because you’ll alter your offer, content as well as the language, call to Action depending on the stage of the buyer’s journey the potential customer is at.
In the end, you’ll need to segment your audience into segments depending on the place they’re located within the customer journey. This will help you create the best offers for those who are relevant at the right moment.
Here are some examples of possible audience segments:
All new customers that are who are in “prospects” or “prospects step” are being referred to as warm leads since they’re interested in the product you offer.
Leads who were lukewarm visited your website but didn’t take action, you may want to try Retargeting for a reminder that you’re there waiting to help for the solution to their issues.
Readers who are engaged with your blog and come to read more. They are more likely to share your blog’s content on Facebook or purchase.
Landing Page visitors came to an exact landing page and therefore are likely to be attracted to the particular product.
People who had abandoned their shopping carts were close to buying… But something kept them back. It could be that they require a gentle push to complete their purchase.
Your customers who return are raving about your company’s name. They’ve bought from you previously and will return every time to purchase more. They could serve as brand ambassadors by praising your company and recommend your product to acquaintances.
As you gain more knowledge about your target market, you could discover various segments that need different messages.
Now, think about the ways in which your Facebook strategy differs based on the audience you’re advertising to and the stage of their journey (and within the funnel you are using). Take a look at these possible scenarios.
If you’re looking to get your message out to potential customers to your business, you can create advertisements about your brand or create content that can help them to understand their issue (and establish yourself to be an authority).
When your goals change and you are looking to convert your prospects, you’ll make use of giveaways and contests as well as free trial offers and lead advertisements.
If it’s time to close the potential buyers, you’ll use lead nurturing campaigns, discount deals sales campaigns, limited-time deals to encourage customers to buy.
When prospects are customers It’s the time to ENTERTAIN them with exclusive deals such as upsell programs, referral programs as well as useful information on their purchases.
There’s one more thing to do before we can dive deep into Facebook Ad Strategy. It’s known as the Facebook pixels and if you’re looking to monitor the conversion rate (which you must) it is necessary to install it. The Facebook pixels are a string of dots that you download from Facebook and incorporate into your site. It tracks what your visitors do once they arrive at your website. This helps you refine your advertising in line with actual user behavior.
Still trying to manage your own website? Facebook offers step-by-step directions to assist you to install a Facebook pixel on your site.
Facebook Ad Strategies
After you’ve laid the base for solid Facebook Ads strategy, it’s time to examine various strategies you could employ in your marketing.
Depending on the segments of your audience you decide to target, these options may not be all the right fit for your needs. Be sure to keep all the audience research that you have done in mind while you go through the choices.
-
Combine Facebook ads with Content Marketing
Many businesses make the error of focusing on warm leads through ads that aim to turn these leads into customers. It is better to be smarter. You recognize that a lead who is warm isn’t quite ready to buy from you right now. Instead of putting off them with direct sales messages, you should provide them with relevant information that addresses their concerns and resolves their issues. This should be concise but informative and worth their time. Be patient. At some point, you’ll be able to transform these warm prospects into clients.
How do you accomplish this?
Produce content.
Share your content on Facebook.
Get colleagues (and perhaps a few friends) to share and like the article.
Increase the reach of your Facebook posts to be seen by a larger audience.
-
Make use of contests and giveaways
Contests on Facebook don’t have to be focused on sales every single day. You could instead give away prizes that could be high-value to increase visibility for your brand. This can pay off in the long term by bringing in new leads to your funnel for conversion. Before you commit to an offer or contest check out the Facebook policies to make sure you’re not breaking any rules.
-
Utilize Lead Ads to build Your Marketing List
A huge Facebook followers is great But, Facebook “owns” your contacts. Should they choose to alter their algorithm or stop operation your account, you’ll be denied access to these people.
Create the leads magnet such as a no-cost eBook or course, and later running a lead advertisement helps to create a list of customers for your marketing. Customers can sign up with their email addresses directly on Facebook (no extra steps or friction, but you could lose them) as a free present. Then, you can add their email address to your list of marketing contacts and incorporate them in your email marketing campaigns going forward.
-
Incorporate Video Ads
If you’ve been advertising for a while but aren’t getting the results you’d hoped for, you’re just beginning to learn about Facebook ads strategy and would like to explore a variety of choices and find out which one is most effective for you Video ads could be exactly what you’re seeking.
Not only do people enjoy videos however, video ads also offer the lowest cost per user (CPC) when compared to other types of ads. Do you want to sweeten the deal more? Adobe found the following “shoppers who watch video have 1.81 percentage more likely buy than those who don’t watch video.”
-
Design and create Facebook along with Google Ads
While many marketers think of the two platforms as one or the other, Facebook and Google can actually complement one another quite well.
Again, your approach will be based on the goals of your campaign as well as the segment of the population you’d like to reach. For instance, someone who is searching for a specific item such as a new computer, is probably in the market for a purchase, but they are merely looking at their choices. Making use of the right keywords and making Google ads to promote them could be superior to creating warm leads through Facebook and gaining brand recognition.
-
Utilize Facebook Mobile Ads
Before we move on ask yourself, is your website or landing page designed for mobile browsing? This means that your visitors will enjoy a pleasant viewing experience regardless of the device they are using. If your website isn’t prepare for this, it’s not prepare for mobile ads. Despite the fact that 94 percent of Facebook’s advertising revenue make via mobile. You will be throwing money away the window of opportunity in the event. You take prospective customers to a website which causes them to be frustrated.
When you use Facebook to promote your company, make sure to connect your social media account in the HubSpot account. HubSpot Account to ensure simple scheduling and easy-to-read report.
It’s time to go
When you are ready to develop your Facebook ads strategy, the most crucial factor you can accomplish is to be aware of your audience. All the fancy techniques and innovative techniques won’t be of any assist if you don’t understand the people you’re advertising to, and just how they are from purchasing.
Spend some time getting understand your ideal customer by learning about their background. Who they are, what they do and what they’d like to buy. Once you have a better understanding of where potential customers are on their buying process. You will be able to help them purchase your product.
you can also read in details about facebook ads on blogvarient. it has all the related information about digital marketing and its strategies
Facebook might have changed, however, the importance of knowing your customers will not change.
