The influence of custom printed packaging on the retail economy cannot be overstated. With so many different brands and products on the market, consumers are increasingly choosing those that set higher standards in customer service. In fact, 88% of consumers say that brands that set high customer service standards are more memorable than those that do not. Custom printed boxes play an important role in retail and is a proven way to differentiate your brand and provide memorable experiences for customers.
Reduces shipping costs
The shipping cost of your products is an important part of your margin, so it’s vital to cut costs wherever possible. Consumers are more likely to purchase products that are shipped for less than the actual cost of the product. After all, they want to get the best deal possible. And if your product costs a lot, it makes sense to absorb some of the shipping cost into the price of your product.
In order to reduce your shipping costs, you’ll want to consider optimizing the way you package your products. Using a higher-quality product packaging is more likely to survive the long haul. Also, using high-quality materials means you’ll have fewer complaints, and you’ll be able to use less space in your warehouse for other purposes. Lastly, don’t forget to measure the size of your products to determine how much space you’ll need to pack them.
Makes your products memorable
In today’s competitive retail environment, custom printed packaging is an essential tool for retailers to stand out from the competition. Custom printed boxes can enhance the image of a brand by incorporating company branding, physical address, and contact details. Customers will be encouraged to share their positive experiences with others, thus increasing the business’s visibility and boosting sales. Custom printed boxes also help to save money and resources, as they can be made in any size.
As a retailer, you know that customized packaging can be a powerful tool in boosting your brand image and retaining customers. Combined with advanced printing features, custom printed packaging can display important brand information, promotional offers, and more. It is an excellent investment in your business. To learn more about how custom printed packaging can benefit your company, read on! Below are some of the benefits of custom packaging for retailers:
Increases sales
Custom packaging is an excellent marketing tool for retailers. It can be used to attract attention online and boost sales in the process. With social media being a crucial aspect of marketing efforts, custom printed packaging can provide retailers with a powerful visual pitch. According to Fastmarkets RISI research, 61% of consumers are influenced to purchase a product after looking up the brand on social media. More importantly, 40% of consumers are more likely to share branded product images online. The ‘unboxing’ phenomenon demonstrates that consumers enjoy receiving a beautifully packaged product.
Consumers prefer custom-printed packaging for various reasons. The first reason is that it improves the customer experience. Custom-printed packaging is effective for brick and mortar stores and eCommerce merchants alike. In today’s highly competitive market, consumers are spoiled for choice and want to do business with brands that care about their customers. Eighty percent of consumers say that a brand that sets new standards in customer service makes the brand more memorable. Bespoke packaging is more appealing to consumers than generic boxes because of its perceived value. In fact, many luxury brands use bespoke packaging to enhance their image and customer experience.
Promotes your brand
Promoting your brand on custom-printed packaging is an excellent way to boost your online marketing strategy. Especially in today’s social media-driven economy, branded packaging helps you connect with your customers. Social media content is an integral part of any marketing strategy. In fact, 61% of consumers are persuaded to purchase a product after searching for the brand on social media. In addition, 40% of consumers are more likely to share product images with branded packaging. Moreover, the ‘unboxing’ phenomenon is also a testament to the delight consumers feel when they receive a beautiful package.
Reduces waste
Eco-friendly brown bakery boxes packaging offers many benefits, including a reduction in waste. The process of producing food also requires the use of natural resources, such as water and energy. Not only that, but food has to be packaged and transported, and all of these steps contribute to the emission of greenhouse gases. Therefore, efforts to reduce food waste contribute to fighting climate change. Here are some tips to reduce packaging waste. First, use smaller packing supplies and less filler material. Second, consider how you position your products for optimal use of space.
Third, consider personalization. Personalization can improve customer satisfaction and decrease waste. Companies like Prose and Pure Culture Beauty have embraced this trend by customizing formulas with customer information. By using this method, customers will end up using fewer products. Increasingly, brands are also taking the initiative to reduce waste by making their products refillable. In fact, Trestique is transitioning to a refillable system.
Learn More: Econarticle
