Amazon PPC refers to pay-per-click advertisements on Amazon. It permits Amazon Sellers to run ads for their products directly on Amazon results pages and competitor listing pages, which drive customers to their website.
Amazon ads are far more efficient than Facebook Ads or Google Ads because they are displayed to those who are already buying on Amazon as well as in the process of looking for items to purchase.
Amazon PPC cost
You might be asking what is the best price to invest in Amazon PPC. The amount will differ based on the goals of a company.
In an ideal world, all your advertisements will be highly profitable and you’d like to spend the most you can! However, it’s not always that simple.
There’s no definitive answer to this question however, a general guideline is to invest at least the break-even mark to increase sales to boost the search engines and generate organic sales.
Anything above or below the break-even point is to be beneficial, and the amount of money spent is encouraged to be at the highest level Amazon’s algorithm can allow!
What is the Best Amazon PPC Strategy?
A great Amazon PPC Management strategy is crucial to achieving excellent results from Amazon Ads.
If you’ve set up automated campaigns and just hope for the best, it’s most likely to waste the majority of your advertising spending!
There are plenty of tried and tested Amazon PPC optimization methods and strategies that consistently outperform automated campaigns. Auto campaigns are crucial too, but only as a component of a larger marketing strategy.
Here are the top Amazon Ads strategies being used today by top sellers as well as top Amazon PPC management agencies such as SellerApp.
Lowering Bids
Many sellers make the error of using a negative match keyword that is still relevant but not performing as well.
Many times, these keywords can be profitable even at a lower price, and a negative match gives you a second keyword to your competition to get traffic that you’re not.
They are often the most searched for as well as the broadest keywords. They are costly because many of their competitors are bidding on these keywords.
Moreover, people who search for this term could be searching for similar products as the term used for search is broad.
Lower the bid by 25% for these keywords. Then, check again a week later to see if it’s bringing better results.
Use Match Types in All Campaigns
The various keyword match types on Amazon perform differently, and there’s no standard rule of thumb for which one is the best for every keyword so we have to be able to make use of every match type and switch keywords around.
Negative Matching Irrelevant Keywords
Amazon’s automated campaigns frequently display your ads on terms that aren’t related enough to your business. The algorithms can aren’t perfect!
We can boost the effectiveness of the algorithm by telling it what keywords you should not show your ads. The more you practice this, the more precise your advertisements will be.
Amazon Negative Keyword Match Types
- Negative Phrases: Your advertisements won’t display these terms or close variations of them.
- Negative Exact: Your advertisements will not display the exact search terms the way they’re written.
Waterfall Campaigns
Automated campaigns are a great tool to identify new search terms which you can later incorporate into your existing manual campaign and they often end up profitable as well.
But the majority of Amazon sellers have only one auto-generated campaign, leaving the chance to determine that “sweet spot” of the bid.
To do this, we design five automated campaigns that have various bids to find out which does the best. We can make use of that information to establish the most appropriate bids for the other campaigns.
Recommended Guide: Top selling categories on amazon in 2022.
