If you’re into content marketing, then, long tail keyword research, SEO or optimization should not be new to you.
Either as a blogger, vlogger and others, there’s now intense competition in ranking webpages and contents on search engines.
This is the reason, marketers now run after keyphrases they can write about and answer the exact question asked by a searcher.
What are long tail Keywords?
According to businesspally, Longtail keywords are search queries that consist of several keyword combinations, minimum of 3 words.
Unlike generic keywords, long-tail keywords describe a search query very precisely.
Long tail keyphrases are therefore much more specific and are also searched less frequently in relation to keywords that are in high demand.
Longtail keywords therefore have a significantly lower search volume than generic keywords, and easier to rank for on search engines like Google, Bing, Yahoo and Duckduckgo.
Here are examples to clarify:
- Short tail keyword: Sneaker women (search volume: 135,000 / month)
- Long tail keyword : Nike Air Force 1 women (search volume: 49,000 / month)
- Short tail keyword: men’s bicycle (search volume: 3,600 / month)
- Long tail keyword: men’s bicycle 29 inch (search volume: 880 / month)
Of course, everyone would like to rank immediately for the keywords with the highest search volume.
In practice, however, this does not work. Why? Because the big players or landing pages that have existed for a long time and have been constantly optimized often rank alongside the generic keywords.
Do you want to be successful with your website? Then use long tail keywords, Techpally editor advised marketers.
Especially at the beginning of your SEO work, you can build up your visibility.
In addition, long-tail keywords have a decisive advantage: users who are looking for specific search terms are already one step further in the buying process and know what they are looking for.
This way, you can reach your target group much better, according to tech pally.
You should use this chance. Longtail keywords are particularly interesting for companies that operate in a highly competitive market or for entrepreneurs with a smaller or new website.
What do you have to consider with long-tail keywords?
You will quickly notice that finding long-tail keywords is much more difficult than the conventional keyword search.
Nevertheless, this is one of the most important steps and therefore cannot be left out.
A first way to long-tail keyword optimization is through good content marketing, i.e. the content you write on your website.
The more content you publish, the higher the likelihood that your long-tail keywords will cover high search volume.
You should definitely note that your content is not just a pure means of increasing traffic, but should above all convince the readers.
The keywords should therefore be used sensibly within the article so that a nice flow of reading is experienced by your readers, says chaktty.
Simply lining up the keywords is not effective. You need to provide value-added content that is tailored to the audience and written with meaningful built-in keywords.
So, you not only win with the site visitors, but also with the search engines.
Benefits of long-tail Keywords
- More target group-specific traffic
Due to the low competition for long-tail keywords, ranking successes can be achieved more quickly.
Because long-tail keywords tend to be very specific, the users who use them are more likely to make a purchase because they already know what they want and just need to find it.
Users who are looking for a generic keyword usually do initial research and want to find out more.
- Higher conversion rate
Users who enter long-tail search queries know more precisely what they are looking for and are more likely to buy than users who search a generic keyword.
It is even better for you if you serve a lucrative niche with long-tail keywords.
So you achieve a higher conversion rate and thus more sales.
- Low competition
Due to the more specific search query, long-tail keywords are less contested, since the probability that users will search for the same combination of words is lower than with a short-tail keyword.
So you automatically stand out from the competition and don’t have to try to rank with highly competitive keywords.
- Right target group
When optimizing a website, the goal should always be to reach the right target group.
Specific search queries indicate a more precise expectation of the searcher.
This means that the better a page matches a more precise search query, the more qualified the visitor is automatically.
