Four Facebook and Instagram Marketing Strategies for a High Conversion Rate

There is hardly any person who does not know about Facebook and Instagram. They are one of the most popular platforms on social media and are at the core of widespread digital marketing. There are no Social Media Marketing companies in Delhi NCR who left these two platforms un-attending for marketing. This present time is the era of full-scale digital marketing. Most people are already in this sphere. So, if you are a new brand trying to make its position, you might feel it hard to do. To crack the tough job of digital marketing, you have to follow strategic ways. The easiest way is to hire an efficient Digital Marketing Agency in Delhi NCR like Make My Business Online (MMBO). 

Social Media Marketing companies in Delhi NCR

Instagram and Facebook are two social media platforms where quality images, shorts, or videos get posted and shared among many people within seconds. You can find digital ad campaigns by Social Media Marketing companies in Delhi NCR, which are crucial for digital marketing. These two social media platforms offer you a big opportunity to expand your online business. Here you can make the most out of your ads and brand as a whole.

What is the Conversion rate?

In the paid search strategy, Conversion plays the role of a key element. There is no value in advertising if you’re not turning lookers into buyers at a high rate. The optimization of the Conversion rate by any Social Media Marketing companies in Delhi NCR enables you to maximize every cent of your PPC spend by convincing the maximum percentage of your prospective buyers to take action.

Strategies for High Conversion rate 

Here are the top four Facebook and Instagram ads campaigns as marketing strategies to get fruitful results.

• Make your landing pages mobile-friendly

With mobile eCommerce on the rise, the brands present themselves as appealing to customers among other competitors on Facebook and Instagram. A brand needs to win over buyers by offering a seamless experience. Your social media landing pages should follow the principles of easy navigation with minimal interruption.

Optimized social landing pages are essential for a high conversion rate. The best Digital Marketing Agency in Delhi NCR will make your site easily swipeable and scrollable with an intuitive and interactive landing page for a better user experience. 

Check out others’ mobile-friendly landing page templates for inspiration or hire MMBO, one of the best Social Media Marketing companies in Delhi NCR to have successful digital marketing. 

• The Challenge Strategy 

You can undertake a five-day challenge, a short series of tasks for your audience to complete, on Facebook and Instagram. During these five days, your participants will learn about your business and could be ready to become customers. 

According to MMBO, the renowned Digital Marketing Agency in Delhi NCR, these challenges, from practicing mindfulness, cooking, and painting, to coaching small business owners, should have an educational aspect. Your goal is to turn every participant into a potential customer and an advocate for your business. You also need to share free content, run live events, and build relationships with potential customers by talking to them in the comments. 

• The strategy of Low-Ticket Tripwire 

A low-ticket tripwire refers to a small, inexpensive purchase that helps you to introduce a new customer to your marketing funnel. Through the process of cross-selling, you can gain higher value. Here the store sends out ads for a very cheap product. The sales staff upsells them at an expensive rate when people come for that product. 

The low-ticket tripwire is an excellent strategy used by a widely known Digital Marketing Agency in Delhi NCR like MMBO, for businesses to qualify their leads and ensure a minimum return on social media ads spend. For example, if you offer different service packages at different prices, you can use the tripwire to upsell customers over time. You have to make sure that the tripwire and the upsell are related as you’re targeting the right customers.

According to MMBO, one of the most reputed Social Media Marketing companies in Delhi NCR, your tripwire campaign ads should focus entirely on the small product for immediate sales and conversions. You can surprise your customers with additional offers as they head toward the checkout, tempting them into spending just a little bit more. The low-ticket tripwire is a popular strategy that helps you in nurturing leads. Here, you can get money back on ad spend immediately. 

• The strategy of the Contest 

In a contest, you invite people to complete a challenge to win a prize. This technique, applied by an experienced Digital Marketing Agency in Delhi NCR like MMBO is easier to make people sign up. This strategy uses a tempting offer to collect contact info for lead nurturing campaigns. 

Targeted and well-organized contests and giveaways are effective strategies that could be applied by any Social Media Marketing companies in Delhi NCR as it works for any business of any size. Firstly, you should choose prizes that are closely related to your product. Most importantly, you would announce the winner to get the best results. Thus, you will get their full attention. 

A social media conversion strategy is essential for any brand to get a high conversion rate. These strategies are applied by various A-Grade Social Media Marketing companies in Delhi NCR.  Facebook and Instagram have around a billion active users and plenty of ad inventories to sell. Ad campaigns on Instagram and Facebook deliver the intended results of a high return on ad spend and customer acquisition at a low cost. The right strategies can give you success. For that, you should consult a Digital Marketing Agency in Delhi NCR like MMBO, a web designing firm that provides the best web solutions.