Inbound marketing is more than fashionable since alternatives are sought to reach users without being intrusive or annoying. And luckily, the different techniques to do Guest posting manage to add value to the user, completely moving away from traditional advertising methods.
Do you know what this technique can do for your blog?
- You will get referral traffic. This is the benefit that you will notice before. As soon as you publish a guest post on a blog that has a high authority, you will automatically receive visits to your own space.
- You will get your list of email marketing subscribers to grow exponentially. As you know, the moment you create a blog, the most worrying thing is to detect who is going to read you. However, doing the different techniques to do Guest posting will help you gain subscribers.
- Not to mention the benefits related to link building and SEO. The links you get from guest posts will increase the authority of your website. And of course, it will help you position yourself with certain keywords that, as you know, should belong tail.
- Additionally, Guest posting techniques are ideal for developing relationships and generating leads with other members of the blogosphere. But the ideal, in this case, is that when you are a little more advanced, you also establish relationships with influencers in your sector.
- Finally, Guest posting techniques will help your branding and position yourself as a powerful brand.
Techniques for Guest posting
1.- Look for the blogs that interest you
But how can you find those blogs?
- Search in Google. And for this, you need to rely on a star element: the keywords that are related to the market segment with which you are most comfortable.
- Detect competitive backlinks. In this way, thanks to tools like Open Site Explorer you will be able to find different backlinks from competitors. And that means that your audience will interest you. Once there you can investigate to detect with which other blogs have collaborated.
- Browse and find other pages related to your sector. And they don’t have to deal with the same topic as you. Imagine that your blog is related to healthy food and homemade recipes. Why wouldn’t you be interested in an athlete who writes about leading a healthy life through sports and healthy eating?
- Contact bloggers. For this, you can use tools such as Alianzo rankings, content marketing platforms such as Corbis. Before contacting them, remember to check their blogs to see if they already have a specific section for Guest Posting.
But how do choose between all of them?
2.- Choose the best blog
As in everything, you cannot start the house with the roof. Therefore, before you start, would you know how to define with whom you would like to collaborate? Keep in mind that it is not something that you should leave to chance.
You need to have a certain structure.
Everything you do must be conditioned by your target audience. Especially because you are looking to gain visibility and traffic to your blog, position yourself as an authority in your industry and get links that generate traffic and attract potential customers. That is why not just anyone is good for you.
Ask yourself the following questions:
- What type of blog is it that I want to relate to?
- Are your contents related to mine? Or are they different?
- Could the audience of those blogs interest me? Could my content be useful for those people?
- Does that blog have a strong and loyal community? Does it generate engagement?
- Is the blogger in question active on social networks and sharing their content?
Do you know what is best? Ask yourself all these questions in a list with several bloggers that you have encountered previously. So you can see who is best for you and go for it.
3.- Make sure you have quality content by then
No one is going to let you blog just because. And even less if you cannot prove that you know what you are talking about and that you have quality content to offer.
The most common thing is that when you contact a blogger, they will come to your website and take a look at what you have created so far. Are you going to miss out on this opportunity just because you have outdated content or it’s just not fully optimized?
If you only have two or three publications and on top of that they are of poor quality, you better put the batteries. Since otherwise, they will not let you collaborate with any other blogger.
4.- The links you contribute will be more valuable than you think
In addition to demonstrating what you are worth and what you know, you need a large part of the audience of the blogger who has invited you to write to come to your website to consume your content.
As a general rule, you can provide up to 2 links to posts on your blog that are related to the topic. Although depending on the blogger you can include more or less.
However, whenever you do, you must ensure that it is something natural and relevant. That is, that link is there for something and not simply to open advantage to your blog.
The suspicious links will be removed directly. And Google will mark them as nofollow.
5.- A correct and clear wording is essential
Although it seems obvious to you, one of the most important guest posting techniques is to take care of your writing.
You need to use simple language and make it easier for the reader to understand the topic. That is, in case you need to provide more technical terms, it is best to include brief explanations or rely on visual content that can solve all kinds of doubts.
But the wording doesn’t just cover this question.
To make content more readable you need to distribute it correctly. Use paragraphs and, above all, bold to highlight phrases, keywords, or concepts. Do not forget that the reader scans the content before facing it.
But also, keep in mind that you are facing a new potential audience that until now did not know you. You cannot give rise to failures or errors. And that’s why your grammar and spelling must be exceptional.
6.- Avoid exaggerated self-promotion
Yes, everyone knows that you have come to this blog to make yourself known. But for this reason, you should not remember it every two paragraphs. And you must have a very clear idea:
You are not promoting your brand. You are not selling a product or service either. You are simply sharing knowledge and offering valuable content to the reader.
That is why you should create content that grabs and not content that scares the reader. You have to show what you can offer with your blog but without falling into the “self-promotion.” By now you already know that if content marketing works for something, it is because it moves away from all that world of direct and intrusive promotion.
7.- Write a headline that represents you
You already know how important it is to create a powerful headline. But in this case, the best guest posting techniques are aimed at writing an even better headline.
If you do not head your post with a headline that attracts you, the user will not be encouraged to consume the rest of the content. The title is everything. It is your cover letter. And also if what you want is to call the writing of others you need to stand out.
8.- Think like an editor
Guest posting techniques are very different from those you use when writing for our blog. In this one you will always have more fluency, you will write faster because you will know under what premises you will have to publish, etc.
But all this takes a turn when you go to write to someone else’s house. That’s why you need to change the chip and think like an editor. What does this mean?
At the time an editor is assigned to publish a post, they will focus on making the content congenial with the other existing publications. That is why your sympathy and your puns will not make much sense here.
One of the techniques to do Guest posting and succeed is to analyze the type of content on the blogger’s site that has invited you and follow their editorial line. That is, use the same structure and do not make the reader dizzy. Think that he is used to consuming content in a certain way.
9.- The thank you email is also part of the process
After a few days, it is best to send a thank you email to the blogger making it clear that it has been a pleasure to collaborate with him.
The best thing is that the blogger himself feels proud to have shared his space with another professional. And that’s why you should set the bar high.
The better you do, the more likely it is that you will collaborate again. And in fact, you can take advantage of that email to propose a future collaboration.
10.- Get in touch with more quality bloggers
You know the techniques to like posting and now you want to collaborate with more professionals in the sector. How can you stop and get the same result?
You see, there is a multitude of platforms through which you can contact a blogger in your sector. Among them are the Alianzo rankings, content marketing platforms such as Corbis or the Bitácoras Awards.
Making use of all these tools makes a difference. If the first time the contact was made through social networks, the next time it would be advisable to do it through email or the applications mentioned above.
The goal is none other than to start conversations to build relationships with this person. You need to create and nurture relationships. After all, guest posting is what is known as networking, but online.
