A medical marketing agency is a form of promotion specifically dedicated to doctors, dentists, physiotherapists, osteopaths, etc., therefore dedicated to health professionals. It is a mild form of marketing that requires great sensitivity as it is addressed to the patient and not just to a customer. The patient is usually in a position of difficulty and therefore must find in the medical figure much more than an operator, but an empathic, trusting, and reassuring person.
The need for healthcare marketing is increasingly felt with the arrival of new technologies in the web 4.0 era. In addition, the past year with the pandemic has led everyone to approach the web differently. Not only have online purchases increased, but Google searches have also skyrocketed. The consequence is that medical marketing has also had to take giant steps by starting to revolutionize the doctor-patient approach based on the web world.
This article presents the five medical marketing strategies.
Medical Marketing: Google My Business at the forefront
If you want to do medical marketing, you cannot leave out Google My Business, a platform specifically designed for online reviews and geolocation on Google. In our article on Google My Business, we have explored this topic a lot, but you must know that in medical marketing, this social made in Google plays a decisive role.
In the last year, Google searches “near me” have increased exponentially, and not only that, the number of patients who search for information on Google before choosing a healthcare professional has also increased. Therefore, the first health marketing tip of 2021 is the implementation of Google My Business for every health professional. However, simply creating a profile and then abandoning it is insufficient. Only in this way will we be able to have an effective healthcare marketing agency.
The creation of a virtual office for medical marketing
Once you look for information about your profession through online reviews, the patient will surely look for your website, i.e., your virtual office. Even before the “physical” practice approach, client-patients will search for your “online” practice.
It will be essential to set up our website in the best way to welcome patients with care and give them a positive first impression. To do this, it will be essential to have web experts build your website who, over the years, have studied and studied the best techniques to improve the User Experience.
A special focus on SEO
SEO is an acronym for search engine optimization or search engine optimization. A newly built website is not immediately searchable on Google for major search words. For this, it is necessary to rely on an SEO specialist to make your website easily findable on the web by those looking for healthcare professionals. This is the reason that SEO is essential, which gives the customer the directions to reach your virtual office.
Strategies in Social Media Marketing
Google My Business isn’t the only social network a healthcare professional needs to take care of. Healthcare marketing provides a widespread presence on Google and the most common social media such as Facebook and Instagram. These two social networks have spread like wildfire worldwide and are a considerable user base for medical and non-medical marketing. For this reason, if you do not yet have ad hoc social media profiles, it will be essential to start carrying out your Medical Social Media Marketing.
To achieve this, you will require the services of a web agency.
Rely on medical marketing experts
Medical marketing can lead to a significant increase in visibility, but relying on experts in the field is necessary. This is because several resources are needed to complete a health marketing plan, all present within a web agency:
- SEO Specialist
- Web Designer
- Social Media Manager
- Digital Strategist
Specifically, the Web Project Group has studied a specific package addressed to those who work in the medical sector. The package combines SEO, Social Media Marketing, Google My Business, and many other services, and we will give you all the information on the Healthcare Marketing Package.
