Your website should be designed with the needs of your clients in mind. If they don’t like what you have to give, they can easily go and find someone else who can fulfil their needs. (website builder)
You may have created a site that you believe meets your clients’ needs, but it turns out that it isn’t gaining the traction you had hoped for. You might not realise, though, that your website isn’t operating as well as it could.
If you want to reach the proper people, you need to be on the lookout for signals that your site isn’t impressing them.
Look for these signals that you need to make a change if you’re not sure if your site is doing its job and impressing your clients.
1. Excessive Bounce Rate (website builder)
The bounce rate of your website isn’t always the best predictor of how well it functions. Bounce rates may not be as relevant for some websites, particularly those with only one main page.
However, keeping an eye on your bounce rate is a smart idea, since it can be a good indicator of how people feel about your site.
The percentage of visitors who arrive on your site and leave without visiting any other pages is known as your bounce rate. There’s something wrong if a large number of people leave without investigating your site or taking any action.
Although the average bounce rate is 40.5 percent, it varies by industry. Your bounce rate is affected by a variety of factors, including pop-up adverts on the page and your site’s rating in search engines for irrelevant terms.
2. Takes a long time to load (website builder)
Another element that influences bounce rate is a slow-loading website, which could be one of the reasons your site isn’t impressing your visitors. People become impatient when a website takes a long time to load, and they will often choose to leave rather than put up with it.
But how long should it take for a website to load? In an ideal world, a page’s content should load in a matter of seconds. If your website loads in 2.9 seconds, it is faster than half of all websites on the internet.
You can use a variety of ways to reduce the time it takes for your site’s pages to load. To begin, utilise Google’s PageSpeed Insights to assess a page’s loading time. You may reduce latency and loading times by optimising code, eliminating redirects, removing render-blocking JavaScript, and doing a variety of other things. Keep in mind that quicker pages rank higher in search engines.
3. Conversion Rate Is Low
Low conversion rates indicate that your website isn’t performing as expected. Low statistics indicate that you need to do something different with whatever conversions you’re monitoring, whether it’s gathering leads, sales, email signups, or anything else. Even if you have a lot of visitors to your website, it won’t assist you much if they don’t convert.
You may be able to enhance conversion rates by making a variety of adjustments to your website. You must determine what is causing your low conversion rate, which could be a variety of factors.
Because your landing pages aren’t optimised, your site is too slow, or your PPC advertising don’t adequately portray what your site is about, you might be getting few conversions. One thing is certain: if your conversion rates are low, something on your website is most likely broken.
4. Your website isn’t mobile-friendly.
Any website should have a responsive website design. The term “responsive design” refers to how a website adapts to different devices and browsers to ensure that it appears attractive and functions well for everyone.
People use a variety of devices when they go online, therefore modern websites must be responsive. More than half of all global online traffic now originates from mobile devices, so if you don’t make sure your site is responsive, you’ll be missing out.
You can have a high bounce rate or a low conversion rate if your site isn’t responsive. A small company web design agency can assist you in considering all of the critical factors that go into making your site responsive.
On your landing pages, for example, you’ll need forms that operate effectively on mobile devices. If you don’t, mobile users will be irritated.
5. A lack of SEO traffic
When considering how to rank your site in search results, search engines consider how well it performs. They look at things like page speed and bounce rate to see if your site is worthy of being exposed to users.
If you’re not getting a lot of traffic through organic SEO, it’s probably because your site isn’t ranking well. If your site isn’t ranking well, it’s because search engines have identified issues with it. Search engines, on the other hand, are looking for things that make users happy, so if your site isn’t satisfying search engines, it’s probably not pleased people.
If you want to increase organic traffic, you should have a solid SEO plan. To optimise your site, you’ll need to pay attention to on-page SEO, off-page SEO, and technological components. It’s part of SEO to do what search engines want, but it’s also about people and what they want.
6. Carts that have been abandoned
Have you noticed a high rate of abandoned shopping carts? People begin to make a purchase from you, but they frequently abandon their cart and do not return. This could be due to a variety of factors, such as your checkout process, shipping prices, or a lack of clear information during the checkout process.
If sending abandoned basket emails doesn’t entice them back, you may need to make some significant site modifications. You may need to simplify or secure the checkout process, or you may need to provide more information about shipping and returns.
Source: website builder
