Small and new businesses are often on the lookout for saving costs and achieving greater sales effects. Contemporary custom packaging methods make it possible to attain cost-efficiencies contrary to popular belief!
You would agree that gift boxes make the unboxing experiences memorable for customers. But what you may not be aware of is that such boxes are easily attainable even for new or small enterprises. And that too with loads of cost-saving opportunities.
Branding and better profit margins rolled in one
Did you ever look at your boxes as a possible marketing tool? We bet you have, considering the emergence of gift boxes among e-commerce brands. Businesses are constantly finding ways using which they can turn their one-time shoppers into customer loyalists. Keeping this in mind, employing the best boxes for packaging and branding comes as a natural impulse.
However, mostly custom alterations are linked with rising costs; something that only bigger and established companies can afford. The good news is that this is not the case. With so many printing advancements, it is now convenient and affordable to get customized gift boxes that also maintain your bottom lines.
How?
Get ready to be fascinated with the many ways custom options make life easier for your business.
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Complementing box sizes
The first and most obvious way to save on costs is using only the required box materials. The add-on is that bio-degradable boxes are available at comparatively lower prices. Thus getting boxes that eliminate wastages and save on acquisition expenses is a double win situation.
Furthermore, fit-to-size boxes prevent possible transport mishaps. Customers are more likely to get their orders in good condition. This greatly helps to lower total annual refund and replacement costs. Gift boxes made with thicker cuts are a good and cost-effective method to cut down on extra box fillings like bubble wraps and padding.
Moreover, reliable boxes extend the same attributes to the brand too. Customers conclude that if the boxes are strong and functional, the business must also be trustworthy.
Creative box shapes have come out to be an additional form of saving packaging expenses. Innovative box forms save on materials while making the brand stand tall amongst others at retail displays. For instance, triangular chocolate box shapes used by Toblerone are a great way to complement the chocolates and save on using rectangular boxes that consume more materials.
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Provide timely supplies
Custom-made boxes arrive at the stated time. It means that you have the liberty to order much in advance especially for the holiday season. Avoiding last-minute rushes and late deliveries can earn your brand a better repute while saving on paying extra shipping expenses.
Companies keep their eyes on their calendar to order custom packaging for the year. Bulk box orders are cheaper than getting smaller batches. Corrugated and cardboard materials are readily obtainable all year round. It creates a good environment to receive timely stock to maintain effective production lines and assembly procedures. Hence, ample labor time and costs are saved when the boxes are received on time and shipment is also sent without delays.
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Help your customers
Customers are generally impatient regarding their orders. They want to stay informed of the latest and upcoming promotions and seasonal sales. Using the boxes as a communicative tool minimizes the need for digital ads and sales representatives doing the task.
You can send info regarding promotional periods along with the orders and print the same on the boxes too. This way, passing by customers can also be informed about the brand activities more effectively. Using notes inside the boxes is also a good way to add depth to the boxes and connect instantly with buyers.
Moreover, the boxes can be printed with barcodes and QR codes for retail convenience. Retailers stock more on brands that provide helpful packaging. Using such codes is also an effective way to prevent fraud and cut down on losses.
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Customized features
The best part about using gift boxes is that they can be made in precision to what your brand can afford. So you won’t have to worry about gift-like components aggregating costs. Apart from the box materials, every box detail is modifiable. The texts, printing ink quality, graphics used, color combos, and more custom features make it possible to create gift packaging within your means.
Yes, at the face value these boxes are costly than standard ones. But modern printing methods have introduced creative ways to make them adjust in your budgets and have a ripple effect on sales. The fact is that customers don’t miss attractive packaging coming their way either through online orders or featured on store racks. It is a definite way to grab more limelight and foster frequent orders.
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Additional support
Surely setting up and maintaining customer care support is expensive. You need to employ an army of representatives to do the job. A sales team is also needed to convey crucial branding details to customers.
How about a tool that eases the requirement of these external customer care units? The boxes are a good way to communicate all the necessary branding info to buyers. Whether it is stating the multiple products uses, user manual, production details, and other important data, the boxes come in handy for all.
Lowered labor costs save on expenses big time. Certain brands also employ the boxes to offer brand contact info like website addresses and online portals to encourage customers to visit these and learn more about the company.
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Extra marketing platforms
Investing in gift boxes also provides free marketing in the form of online unboxing videos.
Brands that appear in these videos owing to their gift boxes are more likely to experience higher sales inflow and stronger customer loyalty. The positive reviews don’t cost anything to the brand but provide one of the most powerful impacts on growth aspects.
Conclusion
Reading through this would surely make you feel empowered to utilize gift box manufacturers. Reduced expenses and extended profit opportunities are waiting to be grabbed!
