Video content is Creating Video increasingly popular on the web: more than a billion hours of video are viewed each month by Internet users on YouTube alone, which represents 74% of traffic (yes, you have well-read) online. A good content strategy should therefore have a few videos in its arsenal.
For your inbound marketing strategy, the video makes your blog posts more visual and engaging, in addition to being more dynamic than simple text. So here are some tips for creating video content that will drive traffic to your website.
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Focus on the content before the container
First of all, be fearless as a marketer, you don’t need to hire a complete film crew and unlock huge budgets to publish videos on your blog. A camera on a tripod and basic editing software can do the job very well (we will see later in this post the basic equipment needed). You must first focus on the quality of the content and the subject before embarking on professional-quality videos. It is the content that will keep the Internet user captive and lead him to watch your video until the end. As with your blog posts, the topic should be interesting and useful to the viewer.
How about picking up a successful blog post you’ve published in the past? This new publication will allow you to attract new visitors to your site and generate leads. You can also hire a video animation services provider to get the job done properly.
Subtitles
Including subtitles in your video is essential in 2018. On Facebook, 85% of videos are watched without sound. In addition to helping the organic SEO of your video, you have a much better chance of attracting interest on social media by supporting subtitles.
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Create short and concise videos
In this age of immediacy, most people are in a hurry and want information without wasting time. It is therefore important to create concise and short-lived capsules. According to a study by Insivia, 45% of visitors will stop watching your video after 1 minute and 60% after 2 minutes. This stat says it all. If you have a lot to say, it is better to cut your capsule into several sequences. At the end of each, invite people to watch the next one. Remember, your logo must be eye-catching to attract audiences. In this regard, you can hire a logo design company that offers affordable logo design packages within your budget range.
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A theme, a persona… a video!
As in your blog posts, make sure you only have one topic per video. Do not scatter, because you will lose the interest of the Internet user. Also, remember that search engines like Google assign only one keyword to each page of your site. A video, a keyword. If you ever decide to host your video externally like on YouTube, make sure the title and description contain your keyword so it will rank well on those platforms. It would also be interesting to create a channel on YouTube where all your clips will be published. It is one of the most visited sites in the world and is likely to drive a lot of traffic to your website.
Also, don’t try to address everyone at once, or your message will be misunderstood. Target a persona in your content strategy and talk to them as if you were face-to-face. This way, you will build a relationship of trust with him, and he will be interested in your next capsules. With a message that is too general, no one will feel challenged.
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Even more visuals
To make your presentation even more interactive and visual, you can integrate computer graphics during editing. A table, graph or list of points will support your point and make the video even easier to understand. Nothing better than seeing and hearing the information to assimilate it well. To achieve this, you can create slides with PowerPoint from the Office suite. This easy-to-use software will allow you to create beautiful images that can then be inserted into your montage.
Don’t want to rack your brains? You can use the same method as Moz and use an array to image your dots more abstractly. The person who watches a video does so because it is a medium that allows complex content to be well imaged. For example, when you want to assemble/disassemble a piece of furniture or another household object, the reflex is often to go see a video because the written instructions are not clear enough.
