No matter which industry you’re in, mobile apps are an integral part of the modern lifestyle. And recognizing that has become a priority for most businesses. As mobile app development specialists, we know that it’s incredibly important for companies to develop their own mobile applications; but why?
Well, when it comes to building your company’s brand recognition and generating revenue. There really is no better way than creating a custom mobile app.
Here at OpenMocha, our development team loves seeing the positive impact they can make on an organization’s bottom line. Each user throughout their entire journey with a business. And ultimately that ensures longevity in an organization’s success!
Going into 2017, we’ve seen organizations that were hesitant to take the mobile app plunge. When they realized how beneficial building a custom application could be.
So, we decided to put together a guide that will hopefully answer any questions you guys might have. All different industries should be developing their own mobile apps instead of handing out business cards at networking events.
Motivation: Why do I need a mobile app?
Very first questions your organization should ask themselves, before beginning the process of creating an application. Do you need a basic informational application or something more complex like an E-commerce platform? If you’re struggling with this aspect, worry not!
Research: Where do I begin?
After you’ve recognized that developing a mobile app is in fact necessary for your organization’s growth and success in 2017. For example, when startup Zapporoo began working alongside their clients to build custom apps for Android and iOS. They realized all of their clients had similar needs such as user management or shop fronts.
So instead of creating a plan first and then going after those features. They decided to build their own multi-platform app for the first and make it available.
Soon after launching, Zapporoo saw its install base increase by over 1 million users within months! This is what makes companies who specialize in developing custom mobile applications so valuable because of Mobile Application Development Companies. All across the world are up-to-date with the latest technologies being released from both Apple iOS and Android systems.
This means that clients won’t have to wait for an update or feature because we’ll be able to bring our expertise into play and help your organization stay on top of its game when it comes to the latest mobile app development trends, technologies, and techniques.
Key Features: What are my clients looking for?
Once you’ve done extensive research about your target market and have discovered what features they’re looking for in an application. Our next step is to determine whether or not those features are possible to implement into an application.
For example, this can be time-consuming but learning from each mistake is important. Because it will ensure that your organization doesn’t waste hours. Creating something that either isn’t feasible or modern enough to compete with similar applications already on the market.
This process also works where if you discover that certain features aren’t necessary for the user base you’re targeting. We can also determine whether or not those features should be taken out what other functionalities would benefit your organization.
When working alongside their clients to build custom mobile applications. Our goal is to provide value through a strong development strategy. That helps turn ideas into something much bigger than anyone could have imagined!
Development: How long will this take?
Once we’ve decided on and decided upon all of the key features and functionalities required by your target market, we’ll begin the process of actually developing the app itself. This step might seem simple but it’s important to note that having extensive knowledge about how an app works isn’t enough because not only do we need to know how an application is supposed to function, but also the algorithms that need to be put into place for it to run smoothly.
There’s nothing worse than having an app that either crashes unexpectedly or has so many bugs within it that your users begin to hate using the application on a daily basis. Once developing begins, our team will work closely with you in regards to what timescale you’re looking at and what features you’d like prioritized over others, etc.
This step might seem simple but it’s important because time can become of the essence once requests begin rolling in from your client base which means every feature must be completed as soon as possible!
Validation: Who needs this?
Once development has begun, we’ll begin to validate the application by putting it in front of real-life users to see if they like using the app. This step might seem simple but is an important one because this will help us refine our final product and make it more user-friendly for everyone that interacts with it.
This can be done in a multitude of ways including focus groups where multiple people are asked their opinions on how your mobile application works, what needs to be taken away or improved etc.
Not only does this allow us to create an idea about whether or not anything is missing from the developing process, but it also allows us to get valuable feedback which can have a huge impact on how successful your mobile app becomes over time!
Once development has finished and real-life users have been put in front of the application, it’s important that we take their feedback into consideration and update our final product accordingly.
Maintenance: Who should I keep in touch with?
Once development has finished, although your application is ready to go, there are likely going to be bugs present which could cause problems for your clients whether you’re launching or have already launched.
This step might seem simple but it’s important to note that even world-class applications sometimes need fine-tuning so having us on board means that once feedback begins rolling in from your target market, we’ll ensure any bug fixes are made as soon as possible!
