If you’re in need of an internet marketing strategy, chances are you’ve looked into hiring an SEO company to help you out. But how do you know which one to choose? There are many different companies out there, and all of them claim to be the best at what they do. It can be hard to tell who is telling the truth, who has your best interests at heart, and who will waste your time and money with promises they can’t keep. Here are five questions you should ask before hiring an SEO Company in Chandigarh so that you can be sure the company will provide the results you want.
1) What Experience Do You Have?
If you’re looking for a company that can help grow your business through content marketing and search engine optimization, it’s important to make sure that whoever is managing your campaign has prior experience doing so. The more relevant experience a firm has in these areas, the better able they will be at helping your website rise through search rankings. In addition, be sure to ask how long they have been in business. Though there are plenty of skilled firms run by people who have only been working in online marketing for a few years, it doesn’t hurt to ask specifically how many clients they have worked with and what sort of success rates they see.
2) Do I need both On-Page and Off-Page Optimization?
While these two factors are often lumped together, they’re fundamentally different: On-page optimization refers to how your site is structured and how it performs in search engine rankings. It generally deals with improving your page’s internal elements (title tags, URL structure, content organization, etc.) and helps improve visibility for specific keywords. Off-page optimization refers to activities that help give your site a boost from other sites on the web. This typically includes creating quality backlinks from authoritative websites as well as social media engagement and reputation management strategies like responding quickly when someone posts something negative about you online.
3) How Long Should Results Take?
If you’re hiring a search engine optimization (SEO) company, you’ll want to know exactly how long they think it will take them to get your site ranking at a reasonable position. If they say it will be very quick, but don’t provide details as to why that is and how they’re going about it, it may be best not to hire them at all. That said, finding your website in the top 10 results isn’t always realistic; with how competitive SEO is these days, it may take anywhere from three months up to a year for ranking improvements to show. Make sure their estimate aligns with your goals so you can decide if their service is right for you.
4) Do you Offer Guarantees or Metrics?
Many of us who have worked in a corporate environment for years get stressed about guarantees and metrics. If a firm doesn’t offer them, it’s time to get out your checklist and go over it with them. If they’re not willing to discuss these two factors, you’ll want to move on. Guarantees give you peace of mind that what they’re doing is working; Metrics let you know if what they’re doing is working! These are both essential questions that need answering before hiring an SEO company.
5) How Will You Keep Me Updated?
It’s extremely important for you to feel comfortable with a company’s customer service. If you don’t feel confident in your marketing partner, your business will suffer. It may be difficult to get answers from SEO companies about how they plan on achieving results; however, there are some questions that can help you separate marketing tactics from genuine concern for customer satisfaction. One of those questions is How will you keep me updated? If a company is honest and upfront about its communication process, it’s likely you’re dealing with an ethical business.
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