Did you know that about 73% of millennial buyers said that they are willing to pay more for sustainable custom packaging? Then why not use green boxes to make your brand seem more socially responsible?
Further research shows that brands that commit to curbing their carbon footprints report better customer satisfaction than others who don’t. If you are also on the pathway to imbibing clean electronics boxes, then you are on the right track!
On the contrary, if you are still not convinced of the positive influence of using bio-degradable boxes then read on. We are affirmative that at the end of this article, your views about picking responsible box materials would change for good!
Why should you make electronics packaging useful?
Of course, most of us are committed to saving the planet from climate change. One of the most reviewed factors is changing the packaging materials. Single-use plastic is out and so is non-recyclable packaging. The focus has shifted gears to be more on finding alternative uses for the boxes once customers are done using them.
Before agreeing on using the materials that encourage better social responsibility, let us see firstly that how can you make such a favorable move!
#1: It all starts with the materials
Obviously, picking sustainable material is the foremost step towards changing your brand perception among buyers.
Times have evolved and so are the box-making methods. You no longer have to compromise on box quality to take on bio-degradable box stock. The same can be done using reliable and robust corrugated and cardboard paper stock. Electronic items need reliable boxes to ensure that they remain functional during and after transport. These materials are not only made with recyclable stock but also made out of used boxes! So, it caters to both functions of the ideal sustainable packaging.
#2: Prompt customer engagement
Now that you have the materials and boxes that offer a clean take on the packaging, it is time to tell your customers this!
A lot of color and printing effects can sometimes make it difficult to make out what the boxes are made of. Thus, stating this on the boxes is a good way to convey your positive brand ethos to buyers.
Most companies place the recyclable logo and sustainable custom packaging stamp on the box sides. It makes for effective space allocation and also catches the customers’ eyes. Many brands have started encouraging customers to reuse their boxes by mentioning creative ways on their packaging. All these put together extend a cunning brand image that is head and shoulders to others.
#3: Customize to specifications
One other way to communicate that your entity is a responsible one is by using the right amount of stock paper. Customers do not value wastages. You must ensure that the custom packaging boxes are modified aptly to utilize the least possible material quantity.
Electronic products come in all shapes and sizes. It helps to design boxes with handles for bigger products and smaller units for comparatively small items. You will be saving on costs while giving better protection to products.
Why does picking sustainable boxes work?
We have seen numerous ways that you can imbibe green materials into your packaging. Let us now have a read on why is it so important?
Creates a relatable brand image
Customers have more choices than ever before. Electronic items are produced in large numbers, confusing buyers over which brand to opt for. More often than not, customers have their favorite brand to shop from.
If you are trying to stand out from the crowd so buyers take a firm look at your boxes then using sustainable packaging surely helps a lot. Buyers are quick to notice a favorable brand aura. Picking clean options is a good way to persuade customers that your brand ethos are more premium than others.
Particularly, millennial customers are looking for brands that offer a responsible attitude. Both in terms of producing the electronic items and boxing them. Thus, cleaner materials can become the reason that your brand sells in higher numbers.
Paves way for cost savings
Not just for climate preservation, green materials also play a big part in maintaining healthier bottom lines.
The corrugated and cardboard paper is cheaper to get. They are made from recycled paper and thus are readily available. Short production times are achieved when the custom printed shipping boxes reach you on time. It also reduces labor time and expenses.
Next, printing the boxes with creative designs converts them from the ordinary brown look to marketing tools. You can use the box space to convey several brand promotional messages. Your brand title and logo can generate higher customer views when printed with various custom options. As a result, your brand would save on expensive billboard promotions.
Fosters customer loyalty
What is the best way to generate customer loyalty and keep it? Researchers point out that when buyers see their expectations fulfilled on the packaging, they are more likely to pick the brand repeated times for purchases.
Electronic brands must deliver functional products. Bio-degradable stock paper can be adjusted for its strength and shape to provide a durable cover to products. Not just this, you must also use clean packaging to impress customers otherwise you can lose them out to the rivals.
The unboxing craze has taken social media by storm. More customers are considering posting their shopping experiences with others because it has become the norm these days. Radiating your socially favorable brand behavior using sustainable boxes and positive messages can get you more online reviews.
Showing what your brand stands for is incredibly important to compete in modern markets. You can also feel better by contributing to a noble cause and winning hearts (and sales revenues) along the way!
Conclusion
Now that you are fairly empowered to take the plunge into sustainable custom packaging, it is time to take action! Remember that a durable customer connect starts with the boxes. They also help you keep customers intrigued for longer.
