12 Brands on Pinterest with Amazing Marketing Strategies

ericameron5April 20, 2022

0 414 7 minutes read

A lot of brands that are on Pinterest are already buymalaysianfollowers leveraging the enormous potential of this platform for growth and marketing.

From creating engaging boards for communities and sharing inspiring content and optimizing Pins to drive traffic and sales The top brands on Pinterest are well-informed about the way they share!

In this blog article, we’re showing 12 of the most popular companies on Pinterest and discussing how they utilize the platform to increase the size of their businesses.

The 12 Most Popular Brands Making use of Pinterest to expand their businessAs a platform for visual searches, Pinterest reins at helping consumers make educated purchasing choices.According to Pinterest the site, they have 77% of women aged 25-54 within the US — a group that is expected to account for nearly 75% of all discretionary spending by 2028.If you’re not using a Pinterest marketing plan in place it’s the perfect opportunity to start. Here’s a look at the top Pinterest accounts on the market to get some ideas.

These are the 12 most popular names on Pinterest to help you develop your current marketing strategy:

Ruggable
Benefit Cosmetics
Whole Foods Market
Mejuri
Fenty Beauty
Etsy
Chick-fil-A
ReallyWTF
Airbnb
Free People
Bustle
The Container Store

Brands are on Pinterest 1. Ruggable’s eCommerce-driving Pin Strategy

Ruggable, a tough and budget-friendly rug brand may not be the largest brand on the marketplace however they certainly understand how they can make the newest Pinterest features and tools make a difference!Check out the new Shop tab, for example, it was a feature developed by Pinterest to assist in the

COVID-19 crisis. Pinners can utilize it to shop and browse in-stock products Pins from various brands.

Ruggable was the first to join the ball in adding their Shop option to the Pinterest profile. They have been updating it regularly!

By pulling information from Pinterest’s Product Pin feature, the Ruggable’s Shop tab links Pins

directly to the checkout page of their website. This streamlines the process of purchasing and ultimately results in higher sales.

It’s a fantastic option for both retailers and ordinary users seeking shopping-friendly inspiration on Pinterest.

Brands, such as Ruggable that are embracing this new feature will be able to see significant improvements in their profits.

TIP: If you want to include a Shop tab in your profile, first you’ll have to sign up to the Pinterest Verified

Merchant Program. Learn everything you must be aware of about the program and also how to become accepted here.

Are you ready to make use of Pinterest Product Pins in order to boost sales for your company?

Make plans and schedule your Pinterest pins using Late It’s completely free!

Brands are on Pinterest #2: Benefit Cosmetics’ On-brand Aesthetic

Not just but is Benefit Cosmetics widely known for its incredible cosmetics, but they’re also famous for their slick style on social media platforms, specifically on Pinterest!The company has 2.5 million monthly visitors for its Pinterest Profile, Benefit Cosmetics excels

at linking its brand’s image to every post they share, including campaign images inspiring quotes, and beauty tips.

Alongside their uniform pink color scheme, They also include their logo on the majority of natural Pins.

This is crucial for increasing the visibility of your brand, especially when customers save their Pins!

If you want people to recognize your brand from the moment they encounter it, learn from Benefit

and make sure you use your font, colors, and logo as elements of the Pinterest strategy.

Brands are on Pinterest #3 Whole Foods’ Super The Rich Pins for click-throughs

A health-conscious retailer Whole Foods Market knows that wealthy Pins are SEO “bread and butter” on Pinterest. They can help increase brand awareness and also help to provide more meaning to your blog posts!The brand excels at using its rich Pins to offer cooking tips as well as real-time updates

on products’ availability, and even provide Pinterest visitors to the blog!

You can utilize powerful Pins to encourage more downloads of your apps, link to your blog posts, or direct users to your online products.

Are you interested in learning more about the power of Rich Pins on Pinterest?

We provide the full details within our ultimate Guide to Pinterest Marketing!

Brands are on Pinterest #4: Mejuri for User-generated Content

Canadian jewelry brand Mejuri maintains its Pins trendy and fresh by using the concept of user-generated material (UGC).Mejuri has developed a solid online community thanks to the help of its network of ambassadors #thefinecrewas well as the Pinterest feed (just as the Instagram feed) shows it off with

lots of beautiful UGC which matches their aesthetic flawlessly!

The company even has a specific Pinterest board specifically for their community.

But that’s not all; they also integrate UGC on nearly every board.

Pinterest was created to build community and share top-quality content by creators,

so it’s simple to get into the fray by creating UGC for Pinterest. Pinterest profile!

The brands are on Pinterest #5: Fenty Beauty for Video and Cross-promotion

As featured In Later’s Creative 18 Brands as featured in Later’s 18 Creative Brands TikTok to Draw Inspiration

From blog post. Fenty Beauty is a brand owned by RIHANNA is the best in terms of producing video content.

Additionally videos have an advantage on Pinterest So it’s not a surprise that Fenty is able

to cross-promote videos on YouTube as well as their Instagram Stories to be used as Pins!

Increase the number of people who see Pinterest and boost your overall social media strategy with an enormous boost the form of video Pins such as Fenty!

The Brands of Pinterest: #6 Etsy to be Good on Pinterest Board Variety

As you’d imagine the e-commerce

website Etsy offers a variety of Pinterest topics on their boards, which can be beneficial to them!

When creating the Pinterest boards, you’ll need to design them in a planned manner and have a variety of boards.Etsy offers a variety of excellent examples with strategic names for boards centered on

popular keywords, such as “DIY Projects,” “Etsy Weddings,” Living Space Decor.”

Additionally, they’ve included descriptions of boards These descriptions are also helpful for SEO!

Companies are on Pinterest #7: Chick fil-A for tutorials and How-to-Content

The customers of the fast-food chain Chick-fil-A do not just love the food They are enthralled by

eating the meals. Therefore, Chick-fil-A has decided to bring their most loved recipes to Pinterest through eye-catching pictures and videos!

Through showcasing the specifics of their well-known dishes, they’ve been able to maintain their

Pinterest users engaged all while gaining new followers and visitors to their profile.

If you and your business have a recipe, process tutorial, how-to, or other information

you’d like to post, pin saveable images such as Chick-fil-A to increase your brand’s exposure!

Companies on Pinterest #8 What’s the deal with eye-catching text?

OverlaysIn terms of pin-worthy images, Pins with text overlays are particularly effective on Pinterest!

Lifestyle brand HonestlyWTF makes its text overlays concise to make it easy to read on mobile. The overlays make to make their Pins be noticed, give contextual information, and increase the impact of the message!If you have text overlays on your cover slide, for example it could pique the attention of scrollers and make them click!

PRO TIP! It’s not necessary to become a graphic artist to create stunning images! There are a myriad of apps available for anyone to utilize, including Canva, Over, and Adobe Spark.

Need to make a quick turnaround? Make use of Later’s text editor in order to include text into your pins while you schedule themThere are more than 10 fonts available and many options for formatting to choose from!

You can create a seamless workflow your company by editing your photos using Later, which is available for all paid plans, starting at just $9 per month!

Companies on Pinterest #9 Airbnb to Optimize description and profile setup

Similar to many other examples mentioned in this article Airbnb is doing an excellent job of creating the Pinterest account!

After creating their account as one that was a Pinterest business account the account was able to claim their own website (which appears just to the left in their profile) by telling Pinterest that they are a genuine and active user. This increases their overall rankings and visibility!

They also utilized the first line of their bio to describe the person they are and the type of content they publish by using keywords strategically that Pinterest users might be looking for. It is important to note the hashtag’s inclusion in addition:

For more detailed information on how to create a stunning Pinterest profile, read our blog post on How to Design a Successful Pinterest Profile!

Brands are on Pinterest #10: Free People for Promoting campaignsFree People does an amazing job of promoting its “FP Motion” vertical on social media, which includes Pinterest!In addition to creating Pins that take users directly to a landing page that displays an outfit of leggings They also encourage engagement by posting images which link to articles that explain how to utilize equipment and exercises (while wearing leggings! ).With a catchy image and a catchy title such as “Six Exercises You Can Do with Resistance Bands” They make their pin more click-worthy:

If you’d like to provide your customers more context for your product, follow Free People’s guidelines for articles that cross-promoted on Pinterest!

brands on Pinterest #11 The Bustle for Click-worthy Pinterest TitlesWith over 85 million monthly users so it’s no wonder that the media company Bustle uses Pinterest to bring traffic to their posts!When they promote pieces across platforms, they utilize the title of the article to create their Pin title. Since the articles they write are typically listicle-like, they may add concrete numbers can make the other keywords of their titles stand out:Even if you’re not writing blog posts, you may still employ this method! Make sure you are as detailed as you can when you write your Pin titles, describing the benefits your Pin can offer as well as include numbers if you are able to in the case of the contents of a graphic or list that contains several items.

PRO TIP: You’ve got 100 characters to your Pin’s title however it’s the first 30 characters that be displayed within the Smart Feed – so be careful!

brands on Pinterest #12 A Storage Store to Subtle BrandingIf you’re looking for a way to tidy the mess of your Pinterest marketing take a look at the Container Store!In almost every Pin they share they excel in subtle branding. They don’t miss the chance to include a tiny blue logo on their images:Make sure to add your logo to your Pins whenever you are able to use The Container Store to make your brand recognized!

There are so many incredible Click Here businesses on Pinterest to explore and learn from, we hope you can take some lessons in each one of the 12 brands to improve your personal Pinterest advertising strategy!

Don’t forget that you can plan your Pinterest content using Later for no cost Make your first Pinterest by registering with Later now!