10 ways to Use Video to Generate Leads on LinkedIn

In the contemporary digital world, LinkedIn has emerged as a crucial platform for experts to generate leads, engage in networking activities, and cultivate opportunities for career advancement. However, beyond its traditional role as a virtual resume, LinkedIn has become an invaluable hub for businesses and individuals alike. Therefore, one innovative approach to elevate lead generation efforts is through the concept of image monetization. Traditionally, monetization has been associated with written content or direct sales. However, the rise of platforms like LinkedIn has paved the way for a new model. Now, captivating images and visuals can be transformed into revenue streams. Therefore, this strategy involves crafting visually enticing images, infographics, or illustrations. They offer valuable insights and then gate them behind a lead capture mechanism.

Videos have become a highly effective tool for businesses aiming to capture their audience’s attention and convey their brand messages effectively. It has been observed that video postings are shared at a significantly higher rate.  Therefore, the impact of music on video content should not be underestimated. Nevertheless, the use of copyrighted music or noises in one’s videos without obtaining appropriate permission might potentially result in legal restriction. However, music distribution after licensing plays a significant role in this context. This service grants users the necessary legal permissions to utilize music, voiceovers, and sound effects. However, by partnering with reputable licensing platforms, you can access a wide range of high-quality audio content that aligns with your video’s message and vibe. So, let’s dive into the dynamic realm of video-driven content to generate leads and uncover how to make the most of this versatile medium on the world’s premier professional networking platform.

1. Create Compelling Profile Videos

The LinkedIn profile serves as a digital representation of one’s professional identity and serves a similar purpose to a traditional business card. However, it is recommended to include a concise video presentation. That video should serve the purpose of introducing oneself, highlighting areas of competence, and delineating the value proposition for prospective clients. Hence, this helps to build a personal connection and adds a human touch to your profile, encouraging viewers to reach out and ultimately to generate leads.

2. Craft Informative How-to Videos

Position yourself as an industry expert by sharing practical knowledge through how-to videos. For example, these can be tutorials, tips, or demonstrations related to your niche. Therefore, offering value through informative content builds trust with your audience. However, this can establish your authority, and make them more likely to explore your services.

3. Produce Client Success Stories

Producing client success stories and leveraging video content has emerged as a powerful strategy to generate leads on LinkedIn. In today’s digital age, where authenticity and relatability hold immense value, showcasing real-life examples of how your products or services have positively impacted clients. It can create a strong emotional connection. By using video format, you not only capture attention but also provide a multi-dimensional view of the success story, making it engaging and memorable. These videos allow potential leads to envision themselves benefiting similarly, thereby nurturing their interest and trust. Sharing these success stories on LinkedIn, a platform designed for professional networking, amplifies their reach to a relevant and targeted audience. Therefore, through this approach, businesses can harness the persuasive nature of visual storytelling. Subsequently, establishing credibility, fostering connections, and ultimately starting to generate leads.

4. Host Live Webinars and Q&A Sessions

Another effective strategy to actively involve your audience is to conduct live webinars and question-and-answer (Q&A) sessions on the professional networking platform LinkedIn. Announce these events in advance to generate interest. This approach not only allows you to share your expertise but also facilitates direct interaction. It enables you to address concerns and establish rapport with potential leads.

5. Share Behind-the-Scenes Content

Using video to share behind-the-scenes content has emerged as a potent strategy to generate leads on LinkedIn. In the competitive landscape of professional networking, authenticity, and personal connection play pivotal roles. By offering a glimpse behind the curtain, businesses and professionals can establish a deeper rapport with their audience, showcasing the human side of their operations. However, this approach not only humanizes the brand but also piques the curiosity of potential leads, drawing them into the narrative of a company’s journey. Sharing the intricacies of day-to-day operations, project development, or the creative process fosters a sense of exclusivity, compelling viewers to engage and interact. As this candid content resonates with authenticity, it enhances brand trust and positions the business as a transparent industry authority.

6. Utilize Native Video Uploads to Generate Leads

LinkedIn’s algorithm prioritizes native video content. When you upload videos directly to the platform, rather than linking to external sources, your content is more likely to appear in users’ feeds. The enhanced visibility has the potential to enhance engagement and facilitate the creation of leads.

7. Create Attention-Grabbing Thumbnails and Captions

A well-crafted thumbnail and caption are essential to entice users to watch your video. Use visually appealing thumbnails that convey the video’s value, and craft captions that succinctly highlight the key takeaways. Make sure your captions are mobile-friendly, as many users access LinkedIn from their smartphones.

8. Run Targeted Video Ad Campaigns

LinkedIn offers robust targeting options for paid advertising. Create video ads tailored to specific demographics, industries, job titles, or company sizes. A compelling ad, combined with precise targeting, can significantly increase the likelihood of capturing high-quality leads.

9. Include Clear Calls to Action (CTAs)

Incorporating distinct Calls to Action (CTAs) within your video content proves to be an impactful strategy to generate leads on the LinkedIn platform. By strategically placing explicit CTAs, you can guide your viewers towards taking desired actions that align with your lead generation goals. CTAs, whether they include encouraging someone to subscribe, access a resource, or register for a webinar, offer a distinct avenue for fostering interaction. These CTAs should be concise, compelling, and synchronized with the content’s context to encourage viewers to transition from passive observers to active participants. An effective CTA not only prompts immediate responses but also cultivates a sense of urgency and relevance, prompting LinkedIn users to interact, share their contact information, and ultimately become prospective leads, thereby enhancing your chances of conversion and business growth.

10. Engage and Respond Promptly

Engagement doesn’t end after the video is posted. Actively monitor comments, messages, and interactions stemming from your videos. It is essential to immediately and intelligently address any questions, comments, or issues that may arise. Exhibiting attentiveness serves to strengthen one’s dedication to delivering value and cultivate significant interpersonal relationships.


To conclude, the business world is becoming increasingly digital. Now, leveraging video content on LinkedIn can be a game-changer for lead generation. By following these 10 strategies and adapting them to your unique brand and audience, you can create a powerful lead-generation engine that not only connects you with potential clients but also positions you as a trusted authority in your industry. Stay creative, stay authentic, and keep refining your video content strategy to yield impressive results.



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