We must know the basic principles of website designing before choosing any web design agency especially if you are going for an affordable website design company. A website is a mirror and the user wants to look at the most important parts of the page without wandering and distraction.
In digital marketing, Website design is considered the most important factor in driving customers and prospects to a website, as it affects everything from the user experience to the user interface.
Here are the top 10 principles of good website design:
1. Font
In order to convey information effectively, it should be readable. Choosing an appropriate font size is imperative. Usually, fonts in the Sans Serif category such as Verdana and Arial are preferred. Reading online is best done with a font size of 16 pixels.
2. Colors
A great user experience also requires you to consider colors when designing a website. Combining color schemes will give the reader a feeling of balance and serenity. Background and text should be in different colors to make the text easy to read. Colors that generate intense emotions should be avoided since they are closely linked to emotions.
3. Images
Designing a website is incomplete without images. They are crucial for positioning your brand and connecting to your target audience. In the event that you don’t have many professional photos with you, it is suggested that you choose some images from Shutterstock images. In addition to videos, graphics, and infographics, you can also include videos and graphics in your website or app.
4. Navigation
It should be easy to navigate around this website when it comes to taking action and moving around. Clickable buttons, logical page hierarchy, and other design hacks can help make navigation easier for users by making information easier to find. Navigation that is unclear makes it difficult to locate information. Customers shouldn’t ever feel this way.
We recommend the following best practices:
- The sitemap should be added
- A navigation bar is useful
- Use the short dropdown menu
- Along with the sidebars
- Footer navigation
Regardless of whether your website is a 404-page or not, the navigation should be clear and easy to access.
5. Load Time
Make sure you don’t take too long to load your website. A few hacks to make pages load faster include optimizing image size, composing all the code into a CSS or JavaScript file, and minimizing HTML, JavaScript, and CSS.
The faster the process, the better the outcome. This benefit will also include SEO benefits and a positive experience for users. The last thing anyone wants is to wait long for a website to load for even a moment. Save your customers’ energy and time by loading your web page quickly. In fact, we can call this another one of the website design fundamentals.
6. Mobile Friendly
That’s not a matter of contemplation. The layout must be responsive, which means it can adapt to any device or screen size. You may lose the battle to your competitors if you don’t design your website to support all screen sizes.
7. Responsive design
We’re sure that you should pay more attention to responsive design, as modern web design principles clearly say this is a must.
The following checklist will help you concentrate on the key points you should consider when creating a responsive design:
Layout – It’s what your users see when they visit your website. In the event that a visitor’s experience on your website is not satisfactory, there is a very good chance that they will abandon it. This is not something that you want to happen.
Media – Pay attention to how videos and images appear on different devices when working on the layout.
Typography – Typography is one of the most important aspects of responsive design. We have already discussed how essential it is for visual hierarchy.
8. Readability
There are times when even the designers themselves make poor choices that ruin the entire idea of a great website design. For example, using the same visual representation for headings and text can be problematic.
Plain text is displayed to the customer, and they are unable to concentrate on reading it. Here are some tips for making your content more readable:
- An uncluttered message can be more effective than a cluttered one. The message should be placed correctly.
- Do not use a small font size. Avoid using a large font size. Ensure that it is a size that fits the overall design of the site.
- Make sure the images corroborate the concept.
- The buttons should stick to their function, even if they vary in shape or design.
- A clear CTA call to action is critical.
We would like to highlight the following. Make sure that you use fonts that work across different operating systems. If possible, make sure that they can be resized and repositioned well.
9. Comfortable UI
If your images do not drive the action you want them to take, they will remain just images.
When you visit a website, for example, you see headphones on the right of the screen. Unfortunately, you cannot find a button to open them. And to make things worse, you look into other places to buy the headphones. Although the UI was impressive in this situation, it was still uncomfortable for the wearer. It was not pleasant to be trying to find the button in a crowded space. Such situations can, unfortunately, occur in any business. Designing UI and UX together should always be a priority. Unless you do that, no matter how aesthetically pleasing the website may be, it will be useless.
10. Use Grids
A lot of people predicted that a grid would eventually conquer the hearts of millions and make the designer’s job a whole lot easier as time went on and the grid has become more and more popular.
It is a good idea to choose grids carefully. Do not choose the easiest to implement one; instead, choose the one that allows you to incorporate the following elements successfully:
- All elements are aligned visually when this foundation is in place
- Establishing horizontal and vertical alignment of various features
- Ensure a tropical balance between all elements.
- Maintain object-to-object synchronization.
Grids provide you with the perfect platform to collaborate all the requisite elements of your design while helping to create a great visual impact for your users. Grids are as effective as the person using them.
To ensure that all the important elements are harmoniously aligned with each other and that they will give the desired results, in the end, it is important that they are as aligned in rhythm as possible.
Don’t overdo it, but don’t fuss over it either. If possible, you might want to begin by figuring out which element should receive the greatest emphasis from the rest. In this way, when a person enters your site, they will understand what is important there.
