That’s it, you have your website in hand, you are delight, Digital Marketing Agency Mohali Chandigarh but now, how to make it visible to your customers and prospects? We have concoct some simple tips for you to implement.
So let’s go, here are 10 tips to get your website notice.
Notify your site on its communication media
This may seem obvious, but sometimes we forget! Adding your website to all of your communication media is an option that should not be overlook. Let’s take a few examples: Flyers, posters, store fronts/showcases, company vehicles, leaflets, site signs or even on the business card. This is a non-exhaustive list, you may very well have other communication tools and notify your site there.
To be seen, you have to be visible .
Register in online directories
There are a variety of directories online. You will find local , general or even thematic directories . These more or less specialize directories allow you to be list and visible online. They will also support your SEO, which is a real advantage.
For example, if you are a restaurant owner, you can register on TripAdvisor or TheFork, which are sites widely use by Internet users to choose their restaurant.
Create a Google My Business account
We were talking about a directory just above, here is one that is essential regardless of your type of activity. Google My business allows you to easily interact with Internet users. You submit your key information to Google and link your address to Google Maps .
Very practical, this sheet informs you at a glance of the opening hours and days, Digital Marketing Agency Mohali Chandigarh the location, the telephone number, and also the company’s website.
Google My Business listings are popular because they are very practical and intuitive. We even tend to use them to do our research. Yes, because in addition, creating your Google My Business listing improves your local SEO .
That is to say ?
Imagine; you are looking for a restaurant for your meal this evening; you type in the search bar “Bordeaux restaurant”. Will notice that Google My Business listings appear in the top results. You also see the Map appear which locates the restaurants, as we said the address is linked to Google Maps. All you have to do is scroll through the proposals to find your happiness. You will also find the ratings and opinions of consumers.
Without this sheet, you risk missing out on a large number of customers. Don’t forget to regularly update your information so as not to risk frustrating your potential customers. You can even add news!
Keep a blog
Content is king! It’s a golden rule. To create relevant and quality content, blog posts are your allies.
A few simple rules:
- The article must be useful
- It must be thought for the reader
- He must solve a problem/answer a question
- And above all, written for others (and not for you)
By thinking your content for your customers, you will create add value and position yourself as an expert in your field. This is also how you become an authority figure. Be regular in your publications you will have a better chance of generating traffic on your site. Once a week, for example, Digital Marketing Agency Mohali Chandigarh is a good rhythm.
On the other hand, you can take steps to be a “ guest blogger ” on other sites. This is a very common practice and it will help you to make yourself known.
Ps: Remember to vary the length of your articles, Google likes long content (at least 2000 words), because they are synonymous with thorough and thoughtful work.
For more appeal, do not hesitate to illustrate your articles with photos, illustrations, videos, computer graphics, GIFs, etc.
Adopt emailing
“ 81% of SMBs consider emailing as their first customer acquisition channel
and 80% as their best means of retention.”
We can never say it enough, but emailing is a tool that WORKS.
Yes yes really! Did you know that the average return on investment on email is estimated at €32 for €1 spent?
But then how would email make it possible to make your site known?
As a first step, remember to display the link to your site at the bottom of your email. In this way, you give access to it in one click. On the other hand, a mailing or a newsletter allows you to communicate about yourself, but also about your products/services, Digital Marketing Agency Mohali Chandigarh news, or even to share your blog articles. You can therefore redirect your readers to your site using the content of your email. Ideal for creating traffic and increasing the notoriety of your website!
Haven’t taken the leap yet? Do not hesitate to contact us! Our Mycom solution will allow you to send your emails easily to your customers and prospects.
Use the power of social networks
It would be a shame not to take advantage of it!
Whether you are on Facebook, Instagram, Twitter, LinkedIn, or others, you have the possibility to communicate on your website.
We do not necessarily realize it, but social networks are very powerful tools for working on the image of your company as well as its notoriety.
On Facebook, Twitter, and LinkedIn, you can indicate the link of your site in a dedicated insert provided for this purpose. On Instagram, the same is true, an insert is provided so that your site appears in your “bio”.
Regarding your activity on your social networks, you can also promote your website. Just like via an email, Digital Marketing Agency Mohali Chandigarh you can create gateways between your workstations and your website.
It must be remembered that it is a work of synergy. Just as you are going to promote your site on your social networks, do not forget to mention them on your website, but also in the signature of your professional email.
Email signing
This trick seems once again very simple, and yet it is not often applied. By integrating the URL of your website into your professional email signature, you make it directly accessible in one click, without any effort. Your reader will be able to click on it simply even out of simple curiosity. Your email signature is your digital business card, it will not be forgotten at the bottom of a bag or wallet.
Turn your customers into ambassadors
Make your customers your ambassadors! They will be your best advertisement. The customer ambassador is your spokesperson for your company and will naturally communicate about it to those around him. For this, you will have to provide a worthy experience to your customer. The more he is satisfied, the more he will talk about it around him. On average, a satisfied customer talks about it to three people.
You can also set up a referral system. It may sound “old fashioned” and yet it’s a marketing technique that still works!
Optimize your natural referencing
You can have the prettiest site, if it is not referenced, it will not be visible. That is to say, it will not appear in the search results of the search engine used by Internet users. Your SEO strategy will allow you to build a lasting online presence and gain notoriety. You have to keep in mind that natural referencing is essential background work for your visibility.
Beyond the technical aspects of SEO: the code, the tags, the links, its architecture… You can set up a content strategy (content marketing). For this you can use:
- Blogging
- Emailing / Newsletters
- Social networks
- and many other levers.
Opt for paid referencing
Yes, advertising on the internet works! After the optimization of the natural referencing (SEO) of your site, paid referencing (SEA) is an excellent tool that will put you in front of the scene. While waiting for the results of your long-term SEO strategy, Digital Marketing Agency Mohali Chandigarh can use advertising (Ads) to make your site gain visibility (almost) instantly.
We are talking about short-term strategy. You will have a better chance of appearing on the first page of your browser, this will generate traffic to your website, and work on its notoriety. For this, we generally use Google Ads, Bing Ads, and Facebook Ads .. Creating an account is free, but creating an ad is not that easy. Do not hesitate to contact us to create your campaigns.
